Emporia is an energy management technology company revolutionizing home energy by making energy efficiency accessible to all homeowners. Our product lineup includes smart home energy monitors, smart plugs, EV chargers, home battery systems, and an integrative app that allows for seamless energy management. By reducing energy waste and saving customers money, we’re helping create a healthier planet and a brighter future.
For more information, visit emporiaenergy.com.
Our Mission
We help people use energy smarter, save money, and improve the world—guided by four pillars :
- Customer Satisfaction : We listen to our customers and build products that elevate their lives.
- Optimization : We refine processes to offer the highest-quality products at the best value.
- Innovation : We continuously evolve through technology, ingenuity, and common sense.
- Making the World Better : We develop home electrification solutions that solve real problems and improve lives.
Where Do We Need Your Help?
We’re a high-growth technology company with top-rated products, including the leading home energy monitor and a top-selling EV charger. As we expand beyond our early adopters to a broader consumer base, we need a dynamic content marketing leader who can create visually compelling, breakthrough content that drives engagement and conversion.
Role Overview
This position will lead visual content development at Emporia Energy, focusing on video, animation, and still imagery to enhance storytelling across marketing channels. In addition to creating content, this role will require graphic design skills, agency / vendor management experience, and an interest in leveraging AI tools for content efficiency. The ideal candidate is a hands-on creator who also wants to stretch into executing marketing campaigns, managing email marketing, social media, and content development.
Core Responsibilities
Partner with the Sr. Mgr Digital and Content marketing to plan and execute the visual content strategy across all marketing channels (Web, Social, Paid Media, Email, E-commerce, B2B sales tools, etc.).Develop engaging video, animation, and still assets to tell compelling product and brand stories.Ensure consistency in visual storytelling across all platforms and customer touchpoints.Experiment with AI-powered tools to enhance content creation, automation, and personalization.Own seasonal storytelling, shaping the overarching narrative for product launches with a strong creative approach.Creative Execution & Production
Hands-on creation of digital content (e.g., video editing, motion graphics, static visuals).Manage content production timelines, ensuring high-quality output aligned with marketing objectives.Maintain graphic design capabilities for small-scale creative needs (e.g., social graphics, email banners, landing pages).Partner with internal teams and external agencies to scale creative production.Ensure all content aligns with SEO best practices and conversion optimization strategies.Partner with the Head of Marketing to develop email marketing campaigns (promotional lifecycle).Own social media content strategy and editorial calendar, ensuring engaging and timely posts.Manage content deployment across web, email, social, and paid channels.Collaborate with the PR team on influencer, affiliate, and earned media amplification.Leverage analytics to measure content effectiveness, engagement, and ROI, iterating based on insights.Requirements
5 years of content marketing experience, with a strong emphasis on visual content creation (video, animation, and stills).Proven ability to conceptualize and produce compelling video and motion graphics.Graphic design proficiency (Adobe Creative Suite, Canva, Figma, or similar).Experience managing agencies and external creative partners from ideation to execution.Interest in AI-driven content tools and a willingness to explore innovative solutions.Hands-on experience with social media, email marketing, and content distribution.Strong ability to extract insights from data and analytics to inform creative decisions.Excellent project management skills; ability to lead multiple projects in a fast-paced environment.A self-motivated, strategic thinker who also enjoys hands-on execution.Leadership Qualities
The person who will be successful in this role will :
Have a balance of strategic, data-driven thinking alongside the willingness to roll up their sleeves in a lean “start-up” environment to drive action, execute on and manage the details.Demonstrate “grit” with qualities like persistence, creativity, and the ability to push boundaries.Be a self-starter who operates with an autonomous “owner mentality” to achieve enterprise goals.Be adept at managing complex stakeholder relationships, both internally and externally.What We Offer
Career Growth : Be part of a fast-growing company at the forefront of home energy innovation.
Benefits : medical / dental / vision insurance, 401(k), employee stock option program, paid holidays plus unlimited PTO, discounts on Emporia products and partner offerings.
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