Marketing Specialist

Location: Bethlehem

($18hr - $24hr)

The Organization:

Valley Youth House is a nonprofit organization that empowers and strengthens the lives of children, youth, and families through inclusive programming that builds resilience and fosters growth and independence. Valley Youth House works from a Trauma Informed / Healing Centered perspective, incorporating positive youth and human development, and cultural awareness into all aspects of our agency. The agency is committed to ensuring that clients and staff feel safe, have choice and voice, collaborate in a trusting environment, and are empowered to make a difference in their own lives and the agency

Why Join Us?

• We offer a competitive compensation package with paid time off (PTO) to promote work-life balance.
• Comprehensive health, dental, and vision insurance coverage, including prescription benefits.
• Enroll in our 401(k)-retirement plan and enjoy a company match up to 6% to secure your financial future.
• Short- and Long-Term Disability coverage for peace of mind.
• Take advantage of our pre-tax spending accounts (Health Care and Dependent Care FSA).
• Health and wellness programs to support your overall well-being.
• Referral program where you can earn rewards for bringing talented individuals to our team.
• Tuition reimbursement program to fuel your professional growth
• An extensive orientation program to ensure a smooth onboarding process.

Essential Functions of the Marketing Specialist:

• Support the implementation of the Marketing & Communications Strategic Plan for the Department related to marketing objectives, initiatives and Key Performance Indicators (KPls).
• Build awareness in order to increase Agency philanthropic revenue: 1. Coordinate with print & design vendors to manage WH brand integrity and consistency, including support in creation/updating of marketing materials such as program flyers, brochures, and branded items and merchandise.
• Design, implement and monitor Agency fundraising and marketing campaigns, including, but not limited to, email/e-newsletter, direct mail, e-appeals, and advertising.
• Track and analyze data in order to monitor and optimize donor communications campaigns. 3. Oversee Valley Youth House external website, including content updates and design
• Content creation and implementation on VYH social media platforms (Facebook, Instagram, YouTube, X & Linkedln)
• Track and analyze data in order to inform strategy, monitor and optimize engagement and reach.

Minimal Qualifications of the Marketing Specialist

• A Bachelor's degree and 1-3 years of marketing and/or graphic design, website management, social media, SEO, photography or videography experience is required.
• This position requires maturity, creativity, excellent skills in organization, motivation, use of computers and technology, independence of judgment, and the ability to work independently, as well as in a team environment.
• The individual will be flexible in their approaches to people and projects and be highly adept at managing multiple tasks and assignments across cross functional teams.
• The individual must have and maintain a valid driver's license and be willing to travel regionally when necessary.
• The candidate must be an individual who has never been convicted of any child abuse offenses.

Preferred Qualifications of the Marketing Specialist:

• Master's Degree
• Certifications in digital or online competencies

Physical Requirements of the Marketing Specialist:

• The employee frequently is required to stand; walk; and sit for prolonged periods of time at a desk, working on a computer.
• This position requires the ability to occasionally lift office products and supplies, up to 35 lbs.
• This position requires occasional regional travel to different Agency offices and Advancement related events.

**If eligible: Medical, vision, and prescription benefits available after the first month of hire, Vacation, Sick, and Personal Time Off, 401k Benefits and employer match, Employer-paid clearances, physical, and training, Opportunities for Tuition assistance, Opportunities for licensure supervision hours for LCSW and LPC.

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