What are the responsibilities and job description for the Vice President of Marketing & Social Media position at Valor Communities?
Vice President of Marketing & Social Media
Valor Communities – Atlanta, GA, (Cumming or Fayetteville, GA)
About Us:
Valor Communities is a dynamic and rapidly growing homebuilder dedicated to delivering exceptional new home communities. As we expand into the Atlanta market, we are seeking a highly skilled Vice President of Marketing & Social Media to lead our brand presence, digital strategy, and community sales center launches.
About the Role:
As VP of Marketing & Social Media, you will play a pivotal role in establishing Valor Communities in the Atlanta market. You will be responsible for developing and executing a comprehensive marketing strategy, overseeing all aspects of digital and traditional marketing, and designing engaging sales centers for new communities across multiple locations. This is a hands-on leadership role that requires creativity, industry expertise, and a strong understanding of homebuyer engagement.
Key Responsibilities:
• Develop and execute a marketing strategy to establish Valor Communities as a leading homebuilder in the Atlanta market.
• Oversee brand development, digital marketing, and social media strategy across all platforms.
• Lead the design and launch of new community sales centers, ensuring they align with our brand identity and sales goals.
• Create engaging content including graphics, videos, and marketing materials to drive lead generation and home sales.
• Manage and execute paid and organic digital campaigns to maximize traffic and conversion.
• Collaborate with sales teams to develop marketing collateral, promotions, and events that enhance the homebuyer experience.
• Oversee and optimize the company’s website, social media, and email marketing campaigns.
• Ensure consistent branding across all print, digital, and in-person experiences.
• Analyze market trends and consumer behavior to adjust strategies for maximum impact.
• Manage external vendors, agencies, and media partners as needed.
Requirements:
• Proven experience in the new home, real estate, or an affiliated industry is required.
• Minimum of 7-10 years of marketing experience, with at least 3 years in a leadership role.
• Expertise in social media management, digital advertising, and brand storytelling.
• Strong design and content creation skills, including proficiency in Adobe Photoshop and Illustrator.
• Video editing and production experience for creating engaging home tour and promotional content.
• Experience launching new markets, communities, or real estate projects is a plus.
• Ability to design and execute sales center experiences that enhance the homebuying process.
• Strong leadership, project management, and strategic planning skills.
• Excellent communication and collaboration skills with internal teams and external partners.
Why Join Valor Communities?
• Be a key player in launching and growing a new market for a fast-growing homebuilder.
• Creative freedom to shape the brand’s presence and customer experience.
• Work with an innovative and passionate team dedicated to building high-quality homes.
• Competitive salary, benefits, and career growth opportunities.
Compensation and Benefits:
We offer a competitive salary with a pay range of $100,000- $150,000 based on experience and qualifications.
In addition to a great salary, we provide a comprehensive benefits package, including:
-Health, Dental, & Vision Insurance
-401(k) with Company Matching
-Group Life Insurance
-Additional Voluntary Benefits (Short-Term Disability, Critical Illness, Accident, and Cancer Policy)
If you are a marketing leader with a passion for real estate, digital engagement, and brand development, we’d love to hear from you!
Apply today to help launch Valor Communities in Atlanta!
Salary : $100,000 - $150,000
