Digital Marketing Specialist

Job Description:

Vaderloc is currently seeking a skilled Digital Marketing Specialist to join our team. In this role, you will develop marketing strategies, create engaging campaigns, and analyze their effectiveness to inform future initiatives. As the pioneering marketing hire in our organization, you'll have the chance to lay the groundwork for the marketing department and significantly contribute to our company's direction.

Your responsibilities will include managing digital marketing efforts across various channels, executing campaigns that resonate with our audience, and delivering reports that offer insights into their performance. This position involves close collaboration with senior management and offers the opportunity for direct interaction with the CEO to ensure marketing strategies are aligned with the company's overall goals.

Starting as a part-time role, there is potential for this position to evolve into full-time employment, leading and growing the marketing department. This is an excellent opportunity for a motivated and creative marketing professional looking to have a lasting impact in a growing company.

About Our Company:

Vanderloc specializes in the design and manufacturing of high-end vanities, and our approach to work is anything but ordinary. We maintain a professional atmosphere while fostering an environment where innovation and collaboration take center stage. Our team is dedicated to excellence, pushing us to challenge boundaries and elevate standards in everything we do. Here, your ideas are valued, and your efforts contribute directly to our collective success. It's a place for those who thrive on making an impact and enjoy the camaraderie of working with like-minded individuals. If you're passionate about marketing and eager to be part of a dynamic team, Vanderloc could be your next great opportunity.

Roles / Responsibilities:

- Develop and execute marketing campaigns, identifying objectives, target demographics, key messaging, and strategic approaches.

- Perform comprehensive analyses on marketing efforts to discern patterns, pinpoint opportunities, and recommend enhancements.

- Craft a strategic roadmap for forthcoming digital projects, outlining milestones, objectives, and innovative tactics.

- Manage Google Ads campaigns, focusing on optimization and performance improvement to maximize ROI.

- Monitor and report on Google Analytics metrics, drawing insights to inform strategies and improve web presence.

- Generate engaging content for social media platforms, aligning with overall marketing strategies to boost brand awareness and engagement.

- Recommend website modifications to bolster SEO rankings, ensuring content is optimized for search engine visibility.

- Simplify complex digital marketing concepts for the broader team, fostering an understanding of key principles and strategies.

What We're Looking For:

- Exceptional understanding of Google Analytics, Google Ads, and overall digital marketing strategies, with an ability to translate complex data into actionable insights.

- High level of attention to detail and commitment to producing precise and effective marketing campaigns that reflect our company's standards and objectives.

- Professional attitude and ability to maintain our company's values in every strategy, interaction, and piece of content created.

- Outstanding communication skills, capable of clearly explaining marketing strategies and concepts to team members lacking a marketing background.

- Proven ability to devise and implement social media strategies that resonate with target audiences and amplify brand visibility.

- Expertise in SEO practices and ability to recommend website changes that enhance search engine ranking and user experience.

- A proactive approach to digital marketing, constantly seeking innovative solutions and opportunities to drive our marketing efforts forward.

- Enthusiasm for staying updated on the latest digital marketing trends and technologies, ensuring our marketing strategies remain cutting edge.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience with 3-5 years in a digital marketing or similar role.

- Demonstrated proficiency with digital marketing tools and platforms, including Google Analytics, various social media management tools, and email marketing software.

- Excellent verbal and written communication skills, ensuring effective collaboration with team members and clear, persuasive marketing communications.

- Strong analytical abilities, capable of interpreting complex data sets to guide strategy and make informed, data-driven decisions.

- Proven writing and editing prowess, with a knack for crafting engaging, clear, and impactful marketing content.

- A thorough understanding of SEO principles and experience implementing strategies to improve web visibility and traffic.

- Creative and strategic thinking, with a track record of developing innovative solutions to marketing challenges.

- Experience managing and optimizing Google Ads campaigns, with a focus on achieving high ROI.

Position Details:

This position is part-time in-person at our Charlotte, NC office (South End area). This role will start at about 20 hours/week with flexibility to work anytime during our business hours (8:00am - 5:00pm). Following an initial review period, opportunities for additional hours and transition into full-time employment may become available. In this capacity, effective collaboration with various team members and clear communication with company leadership, including direct discussions with the CEO, are imperative. This position represents a significant opportunity for an individual eager to play a pivotal role in developing and implementing our digital marketing strategies, offering a blend of structured guidance and creative freedom within a growing company.

Job Type: Part-time

Pay: $25,000.00 - $31,500.00 per year

Expected hours: 20 per week

Schedule:

• Day shift
• Monday to Friday

Ability to Relocate:

• Charlotte, NC 28203: Relocate before starting work (Required)

Work Location: In person

Salary : $25,000 - $31,500