What are the responsibilities and job description for the Field Marketing & Events Specialist position at Vasion?
Vasion is looking for a Field Marketing & Events Specialist that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 300 employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
We are looking for an experienced Field Marketing & Events Specialist to join the Field Marketing & Events team and partner with our sales team in generating and accelerating pipeline activity while increasing brand awareness, partner relationships and customer loyalty. This role works closely with multiple cross-functional partners including sales, business development, partner marketing, customer marketing, demand generation, sales operations and marketing operations. The ideal candidate is a critical thinker who can execute and has a track record of developing partnerships with sales to help them hit pipeline goals using first party events, third-party events, partner events, customer events and other field marketing initiatives.
Primary Responsibilities
- Plan and execute strategic events (both in-person and virtual)
- Develop and manage annual field marketing and events calendar consisting of trade shows and conferences and other custom, company-owned events
- Build deep relationships with sales to understand pipeline opportunities and build a plan to help focus on reaching those accounts and growth strategies with increased engagement for high-value accounts
- Coordinate event logistics from start to finish
- Track key metrics and create reporting to ensure business impact measured by pipeline velocity, incremental growth, and persona engagement
- Work closely with sales and marketing operations to optimize tools and marketing tech stack for efficiencies
- Proficiency in marketing analytics, marketing automation tools and CRM systems
- Manage event staff while on-site
- Perform other duties as assigned
- At least 2-3 years of experience in a field marketing role specifically in B2B marketing at a SaaS company
- A minimum of 2-3 years of experience with various event types from large-scale industry conferences to exclusive, high-touch experiences
- Experience working closely with sales teams
- Willingness to travel up to 30% of the time
- Experience working with CRMs such as Salesforce
- Bachelor’s degree in Marketing, Business Administration or similar field
- Ability to analyze data to track and adjust program strategies
- Experience in budget management and reporting is a plus
- Comfortable learning new technologies and processes
- Agility and adaptability to a changing and growing environment
- Demonstrated ability to coordinate, plan and execute field marketing, events
- Creative thinker
- Excellent project management and organizational skills
- Strong verbal and written communication skills
- Exceptional interpersonal abilities
- Flexible work environment
- Discretionary vacation bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match
- Mental health wellness support
- Financial wellness education
- Company-contributed HSA
- Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
More About Vasion
Visit https://www.vasion.com and https://www.printerlogic.com
Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
