What are the responsibilities and job description for the Marketing Specialist position at VASO Group - eCommerce Brand Agency?
About the job
Title: Marketing Specialist - Amazon and Google
Location: Dallas, TX
Company Overview:
VASO is a forward-thinking eCommerce agency focused on boosting brand sales and enhancing online visibility across multiple platforms, such as Amazon, Walmart, and DTC. Our goal is to create value for brands by streamlining inefficient processes, reducing costs, and optimizing operations. By delivering outstanding services and implementing innovative strategies, we achieve measurable results for our clients, utilizing the latest digital marketing techniques to drive growth and increase ROI. As we grow our digital presence, we're looking for an experienced PPC Specialist to join our team and help expand our Amazon and Google advertising initiatives
Responsibilities:
· Create and implement effective PPC strategies to drive targeted traffic, boost conversions, and meet revenue goals across Amazon and Google platforms.
• Perform in-depth keyword research and analysis to discover high-potential opportunities and enhance campaign performance. Familiarity with Helium 10 and SEMrush is a plus, but not required.
• Oversee and optimize PPC campaigns on Amazon Seller Central, Amazon Vendor Central, and Google Ads, covering Sponsored Products, Sponsored Brands, Display, and Search campaigns.
• Regularly assess campaign performance, analyze key metrics, and identify optimization areas to improve ROAS and meet client KPIs.
• Work closely with marketing, sales, and content teams to align PPC efforts with business goals and promotional campaigns.
• Stay informed about industry trends, best practices, and algorithm changes to ensure campaigns are effective and comply with platform guidelines.
• Provide regular performance reports and actionable insights to stakeholders, focusing on successes, challenges, and potential areas for optimization.
• Actively seek out new advertising opportunities and strategies for growth to enhance reach and drive revenue.
Requirements
· Bachelor’s degree in Marketing, Advertising, Business, or related field preferred but we will consider candidates with relevant experience.
· Proven experience managing PPC campaigns on Amazon Seller Central and/or Google Ads, with a strong track record of driving results and meeting performance goals.
· Familiarity with Amazon PPC tools and features, such as Sponsored Products, Sponsored Brands, and Amazon Attribution.
· Proficiency in Google Ads platform, including Search, Display, and Shopping campaigns, as well as Google Analytics.
· Strong analytical skills and ability to interpret data, draw actionable insights, and make data-driven decisions.
· Excellent communication skills, with the ability to effectively collaborate with internal teams and external partners.
· Detail-oriented with strong organizational and time management skills, able to manage multiple projects simultaneously in a fast-paced environment.
· Certifications in Google Ads and/or Amazon Advertising (preferred but not required)
You’ll be a great addition to our team if,
- You embrace growth and are eager to be mentored.
- You have a natural curiosity and a passion for continuous learning.
- You’re equally confident working with complex data as you are engaging with clients on calls.
- You’re self-sufficient but excel in a team setting, always supporting your colleagues. No one is left behind!
- You frequently ask, “what if…” to spark new ideas and possibilities.
- Your mindset is “let’s find a solution together.”
Join the VASO Group team and play a key role in our growth, where you'll have the chance to make a real difference by driving success with creative PPC strategies on Amazon and Google. Apply today to take your digital marketing career to the next level