Director of Marketing

Job Title: Director of Marketing

Reporting to: Chief Executive Officer

Company Overview:

Velocity Auto Care is a franchisee of the Valvoline Instant Oil Change (VIOC) franchise system, the industry leader in quick oil change and automotive preventive maintenance services. We are committed to fostering a diverse, inclusive, and high-performing workplace and to attracting, developing, and retaining top talent to drive our business forward.

The Director of Marketing is a strategic leader responsible for developing, implementing, and overseeing the organization's marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role requires a dynamic professional with expertise in commercial strategy, digital marketing, and data-driven decision-making.

Key Responsibilities:

Marketing Strategy:

• Develop and execute comprehensive marketing strategies and plans that align with organizational goals.
• Identify market trends, customer insights, and competitive dynamics to inform marketing plans.
• Understand the differences between geographies and customers to best position the brand and message effectively to distinct audiences using customer segmentation and multi-stage approach (i.e. Awareness, acquisition, and retention).

Campaign Management:

• Oversee the planning, execution, and analysis of marketing campaigns across multiple channels (digital, social, email, events, traditional media, etc.).
• Create and drive promotional content consistent with VIOC brand identity, storytelling, and creative calendar.
• Partner with franchisor marketing team to optimize online presence including SEO/SEM, social media, content marketing, and website management.
• Leverage analytics to optimize marketing performance, drive revenue and improve customer experience.

Budget Management:

• Develop and manage the marketing budget, including profit and loss projections ensuring cost-effectiveness and alignment with strategic priorities.
• Allocate resources to maximize impact and efficiency using multivariate testing

Partnerships and Collaboration:

• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive strategies.
• Collaborate with the operations team to uncover insights for developing marketing for existing and new services.
• Cultivate relationships with internal partners and external vendors, agencies, and partners to enhance marketing efforts with a focus on resolving challenges and brainstorming possible solutions.

Performance Metrics and Reporting:

• Establish clear metrics for measuring marketing success and provide regular reports to leadership.
• Spearhead the execution of marketing campaigns covering SEM, SEO, Paid Social, Organic Social, Display, Email, CTV, Linear TV, Print, and OOH.
• Leverage tracking tools for campaign results, marketing research, revenue forecasts, competitor analyses, and consumer trends, and translate results into actionable insights for senior leadership.
• Report on and understand key performance metrics across all marketing channels.
• Use data and analytics to present concise and clear reporting to executive team on marketing performance, statistics, and optimization.

Qualifications:

• Bachelor’s degree in marketing, advertising, or a related field
• 5 years of experience in marketing leadership roles, with a proven track record of success. Experience in franchise setting a plus.
• Strong understanding of digital marketing, analytics, and marketing technologies.

·      Exceptional leadership, communication, and project management skills.

• Experience in digital and print marketing, content marketing, and social media marketing with local and/or retail specific marketing a plus
• “Hands on keyboard” experience with digital marketing platforms (i.e. Google Search Console, Google Business Profile, Google Analytics (GA4), Google Tag Manager, Bing, Meta, TradeDesk.)
• Experience with content and technical SEO and in particular, local SEO.
• Proven ability to plan and manage budgets.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) with superior experience in Excel.
• Familiarity with content management, web technologies and tools. (i.e. HTML, CSS and JavaScript, WordPress, etc.).
• Google Ads and Google Analytics certification a plus.

Apply here: https://olivia.paradox.ai/co/ValvolineInstantOilChange49/Job?job_id=P1-1669143-1

Velocity Auto Care is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.