Marketing Manager

Marketing Manager

About Us

Velocity produces “restomod” restorations where classic vehicles are upgraded with modern parts, drivetrain, and technology making them functionally new while maintaining an original or vintage aesthetic. The company has pioneered a custom classic vehicle renovation via an assembly line process, ensuring a high level of quality control, with a known price, and significantly decreased build time. We have a talented team of 130 employees and a 135,000 square foot facility in Cantonment, Florida where we are continuing to add additional production lines and new vehicle offerings.

Overview

The Marketing Manager is responsible for executing marketing strategies to drive sales and promote Velocity’s vehicles and parts sales. This individual will collaborate closely with the VP of Marketing and the sales team to create compelling campaigns, manage digital and traditional marketing efforts, and ensure brand consistency. The Marketing Manager plays a pivotal role in generating leads, enhancing brand visibility, and supporting the sales team in achieving revenue goals.

Reports To

Vice President of Marketing

Duties and Responsibilities

Strategic Campaign Management:

• Develop and implement marketing campaigns to promote Velocity’s vehicles and parts sales, aligning with overall business objectives.
• Collaborate with the sales team to understand priorities and develop targeted campaigns that support their goals.
• Monitor and analyze campaign performance, using data to optimize future initiatives.

Content Creation and Brand Management:

• Oversee the creation of marketing content, including social media posts, email campaigns, blog articles, and promotional materials.
• Ensure all content aligns with the brand’s voice, values, and quality standards.
• Manage photography and videography projects to highlight vehicles, restoration processes, and the company’s unique offerings.

Digital Marketing and Lead Generation:

• Manage the company’s online presence, including website updates, SEO strategies, and paid advertising campaigns (e.g., Google Ads, social media ads).
• Leverage social media platforms to engage with audiences, promote vehicles, and generate leads.
• Utilize CRM and marketing automation tools to track customer interactions and nurture leads.

Sales Team Collaboration:

• Work closely with the sales team to develop marketing collateral and tools that support their efforts, such as brochures, spec sheets, and presentations.
• Regularly communicate with the sales team to align on objectives and gather feedback on marketing efforts.

Event Planning and Execution:

• Plan and coordinate events, including trade shows, car shows, and community outreach programs, to increase brand exposure and engage potential customers.
• Represent the company at events, interacting with attendees and showcasing vehicles.

Market Research and Analysis:

• Conduct market research to identify trends, competitor activity, and customer preferences.
• Use insights to inform marketing strategies and maintain a competitive edge.

Reporting and Budget Management:

• Track and report on key marketing metrics, including ROI, lead generation, and audience engagement.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.

Required Skills and Abilities

·        Strong understanding of marketing principles, lead generation strategies, and digital platforms.

·        Excellent communication and interpersonal skills for collaborating with internal teams and external vendors.

·        Proficiency in graphic design tools, CRM systems, and marketing automation platforms is a plus.

·        Analytical mindset with the ability to interpret data and make data-driven decisions.

·        Creative thinker with a passion for storytelling and brand building.

·        Exceptional organizational and time-management skills to handle multiple projects simultaneously.

·        Willingness to travel as required.

Education Background and Experience

·        Bachelor’s degree in Marketing, Communications, Business, or a related field.

·        3–5 years of experience in a marketing role, preferably in the automotive or related industries.

·        Experience working with sales teams to drive revenue-focused marketing efforts.

Physical Demands (To include but not limited to)

·        Prolonged periods of sitting at a desk or workstation.

·        Occasional standing or walking within the office or shop, such as attending meetings, retrieving documents, or

interacting with customers or employees.

·        Occasionally lifting and carrying items, typically weighing up to 10-20 pounds.

·        Frequent use of fingers and hands for typing, writing, and operating a computer.

·        Using telephones, printers, copiers, and other office tools.

·        Frequent need to focus on printed or digital material.

·        Reviewing financial documents, schedules, or customer data with accuracy.

·        Regular communication with customers, vendors, and team members, either in person, on the phone, or via

video conferencing.

·        Engaging with customers in person or over the phone, sometimes requiring extended periods of active listening

and problem-solving.

·        Prolonged exposure to hot or cold temperatures.

·        Mild noise from office machines or nearby shop areas if the office is adjacent to the workshop. PPE may be

required while walking through the shop.

·        Moving around the office or between departments, sometimes requiring the ability to climb stairs.

·        Safely operate a motor vehicle.

Benefits Include:

·        Competitive hourly pay based on experience

·        Fast paced, friendly team environment

·        Health/Dental/Vision/Life/Disability after 60 days

·        401k plan after 6 months at next enrollment period  

·        Paid time off and paid holidays

·        Paid week off at Christmas after 6 months of employment   

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.