What are the responsibilities and job description for the Marketing Specialist - CA - On Site position at VensureHR?
Position SummaryOur client is a fast-growing organization that provides patients with a modern solution for urgent medical treatment and routine healthcare to improve their quality of life.They are seeking a Marketing Specialist who lives their core values of being caring, knowledgeable, and exceptional with a passion for serving our patients. This leader will exude positivity and demonstrate operational excellence, ownership of their business, and the expertise to act with a sense of urgency. Our team members deliver an impeccable patient experience and treat everyone like family. The Marketing Specialist will be a trusted team member providing care to our patients and a trusted partner to the clinical team, center staff, and the Executive Leadership team.
Responsibilities : Campaign Development
Develop and execute marketing campaigns across multiple channels (digital, print, social media, etc.).Coordinate with graphic designers, content creators, and other team members to produce promotional materials.
Content Creation
Create engaging and relevant content for websites, blogs, social media, email marketing, and other platforms.Ensure all content aligns with the brand voice and messaging.
Market Research
Conduct market research to identify trends, target audiences, and competitive landscape.nalyze data and provide insights to improve marketing strategies and campaigns.
SEO and SEM
Optimize website content for search engines (SEO).Manage paid search campaigns (SEM) and analyze their performance.
Social Media Management
Develop and manage social media strategies to increase brand awareness and engagement.Monitor social media channels and respond to customer inquiries and comments.
Email Marketing
Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns.Track and analyze email performance metrics.
nalytics and Reporting
Use analytics tools to measure the effectiveness of marketing campaigns.Prepare and present regular reports on campaign performance and ROI.
Collaboration
Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.Support the Marketing Manager in various tasks and projects as needed.
Qualifications :
Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience as a Marketing Specialist or similar role.Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, SEMrush).Excellent written and verbal communication skills.Strong analytical and problem-solving abilities.Creativity and ability to think outside the box.Knowledge of current marketing trends and best practices.bility to work independently and as part of a team.
