Demo

Marketing Coordinator - Digital

Vera Bradley
Roanoke, IN Full Time
POSTED ON 6/9/2024 CLOSED ON 7/5/2024

What are the responsibilities and job description for the Marketing Coordinator - Digital position at Vera Bradley?

#hybrid This position is a hybrid role and does require candidate to be in the office at least three days a week.

The Marketing Coordinator will support the execution of digital marketing initiatives including the project management and quality assurance of Vera Bradley’s email, SMS and onsite tactics.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Collect and consolidate the scope of work for digital marketing projects, taking into account the needs of the business, internal stakeholders and the brand
  • Support the digital marketing team through the planning, coordination and execution of business-critical initatives including:
    • Write thorough project briefs for email, site assets or other digital marketing initiatives
    • Identify resource team needed to successfully complete the project tasks
    • Set and adhere to project deadlines across both internal contributors and external vendors
    • Manage projects through their lifecycle, including keeping project status reports and documentation up-to-date
    • Develop relationships with internal stakeholders to become critical point of contact for digital marketing projects and their completion
    • Coordinate the review & approval process of projects both internally and externally
  • Initiate and lead all project meetings in collaboration with digital marketing team to establish clear goals and next steps for team members
  • Work collaboratively with key stakeholders across cross-functional teams to improve internal processes
  • Determine project risks on a continual basis escalate issues as needed
  • Support the marketing calendars for digital marketing initiatives, and communicate and distribute them on schedule and as needed by key stakeholders
  • Monitor the success of projects through continued tracking of key performance indicators as outlined by digital marketing team
  • Other duties as assigned

Education And/Or Experience

  • Bachelor’s Degree (preferred in Marketing, Advertising or related field)
  • 1-2 years project coordination experience
  • Marketing agency or corporate/marketing communications department experience preferred
  • Passion for a path in brand marketing in a retail environment
  • Knowledge of graphic design a plus

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent written, and verbal communication skills with the ability to communicate with all levels across the organization
  • Track record of delivering successful digital and ecommerce initiatives
  • Ability to prioritize, multi-task, and manage time effectively
  • Detail oriented with strong organizational and follow-through skills
  • Problem solving skills with the ability to apply proven solutions
  • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast-paced and dynamic retail marketing environment
  • Ability to build and maintain good rapport with both internal and external customers and to handle situations with confidence and tact
  • Understands key business drivers and uses this knowledge in own work
  • Excellent PC skills including Word, Power Point and Excel

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to operate office equipment, including computers, copiers, fax machines, and phones
  • Ability to occasionally lift and/or move up to 10 pounds

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.

  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • A no premium medical plan for employee only coverage
  • Dental
  • Vision
  • Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

  • Employer provided 2X your salary in life insurance
  • Accidental Death and Disability insurance
  • Voluntary life insurance for you, your spouse and your children

Income Protection

If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.

  • Short-term disability
  • Long-term disability
  • Paid family medical leave

Retirement Plan

The VRA 401k plan helps you accumulate savings for retirement

  • 401k with generous company match, immediate vesting (age and service requirement)
  • Strong line up of professionally managed funds
  • Safe-harbor plan design

Paid Time Off

Enjoy generous time off programs.

  • Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
  • 9 paid holidays a year
  • Paid bereavement leave

Give Back Opportunities

VRA offers the opportunity to serve your community.

  • Voluntary Time Off
  • Matching charitable donations and leadership grants

Holistic Wellness

  • Access to a variety of financial, physical, and mental wellness experts
  • Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
  • Opportunities for leadership development, skill development and career advancement 

Product Discount

  • Generous employee discount on Vera Bradley and Pura Vida products

Ancillary Benefits and Programs

  • Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.
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