What are the responsibilities and job description for the Director of Digital Marketing position at Veritas Partners?
Senior Marketing Position:
We are seeking a seasoned marketing professional to join our team as a Director of Digital Marketing. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive growth and engagement across various digital channels.
About Veritas Partners:
Veritas Partners is a dynamic and growing healthcare consulting firm committed to delivering innovative solutions to our clients. Our team is passionate about empowering healthcare organizations to achieve their full potential through strategic partnerships and expert guidance.
Key Accountabilities:
- Develop and execute marketing campaigns that drive growth and engagement
- Collaborate with cross-functional teams to develop and execute marketing strategies
- Monitor and report on campaign performance using metrics such as website traffic, engagement rates, and conversion rates
- Analyze market trends and competitor activity to inform data-driven marketing decisions
- Develop and maintain relationships with key stakeholders, including referral sources and patients
Requirements:
- Bachelor's degree in Marketing or related field
- At least 7 years of experience in marketing, with a focus on digital marketing
- Proven track record of success in developing and executing marketing strategies that drive growth and engagement
- Experience with CRM and SEO tools, such as Google Analytics and AdWords
- Familiarity with HTML and content management systems
- Previous experience in the healthcare industry
