What are the responsibilities and job description for the Field Marketing Manager position at Verity?
Our Teams’ Mission
To fuel Verity’s growth by creating and executing innovative, targeted marketing strategies that amplify our brand, engage key audiences, and support business goals. Through a blend of strategic planning, data-driven decision-making, and cross-functional collaboration, the marketing team positions Verity as a leader in the tech industry while delivering measurable results that align with sales objectives and market opportunities.
Your Role
- Drive Brand Awareness & Lead Generation – Play a critical role in increasing brand visibility, generating leads, and fostering strong customer relationships across North America.
- Develop & Execute Localized Campaigns – Plan and implement high-impact field marketing initiatives in close collaboration with sales and marketing teams while managing budgets effectively.
- Event Planning & Execution – Organize and execute a variety of in-person and virtual events, including trade shows, user groups, client site showcases, and webinars. Oversee logistics, vendor coordination, and on-site management while tracking event performance.
- Community Engagement – Identify and engage with key industry communities, local partners, and influencers. Build relationships with associations and organize community-driven events to enhance brand loyalty.
- Digital & Localized Marketing Support – Amplify digital marketing efforts through localized initiatives, including social media promotion, local SEO, and online engagement to drive awareness and event participation.
- Lead Generation & Data-Driven Optimization – Capture and qualify leads from field marketing efforts, ensure seamless collaboration with the sales team, and track, analyze, and optimize campaign effectiveness for continuous improvement.
Your Experience
- Proven experience: 3 years of experience in field marketing, event marketing, or a related field.
- Strong organizational and project management skills: Ability to manage multiple projects simultaneously and meet deadlines.
- Data-driven approach: Experience with tracking, analyzing, and reporting on marketing campaign performance.
- Strong understanding of the North American market: Familiarity with the cultural nuances and business practices within the North American region.
- Bonus: Experience in robotics, SaaS and/or AI industries, CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
Who you are
You are a relationship-driven professional with a passion for engaging with customers and building strong connections. With excellent communication and interpersonal skills, you collaborate effectively with internal teams, partners, and stakeholders to drive meaningful interactions and lasting relationships.
Why Verity?
- Flexibility of a hybrid work environment
- A great engineering culture, including flat hierarchies and a focus on joint responsibility and mutual trust and support
- Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company
- 401k program
- Support towards medical/dental benefits
- 3 weeks PTO public holidays
Learn more about who we are, what we do, and how we think at www.verity.net
We strive to create an inclusive environment that empowers our employees. All qualified applications will receive consideration for employment without regard to race, nationality, religion, sexual orientation, gender, age, physical [dis]ability, gender identity or length of time spent unemployed.
Our talented people team are working extensively on each individual role and therefore we do not need the assistance from any recruitment agencies, thank you for your understanding.
