Director of Brand Strategy and Creative

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

What You'll Be Doing...

The Director of Brand Strategy and Creative will have the opportunity to build several brands within the Value Portfolio. This person will be responsible for leading an exceptional team of brand strategists, creatives and culture enthusiasts. This is a senior and critical role in the marketing organization that will establish a strategic plan for how these new brands become known and drive growth as part of the Verizon portfolio.

This role will lead brand and creative strategy for some of the most established brands in the prepaid portfolio. The team this Director will lead is responsible for development and oversight of communications and your role will lead the agencies that we partner with, helping define how we show up with consistency of messaging. This role is responsible to unify our messaging as appropriate across paid, owned and earned channels. This role will work closely with cross-functional marketing teams, multiple agencies, and our commercial team, e-commerce and product teams.

Responsibilities Include

• Managing multiple leaders and teams to develop brand strategy that connects with our brands’ members and prospects.
• Crafting and maintaining brand differentiation strategy and guidelines, evolving brand messaging to align with the overall strategy.
• Defining the future of the brands alongside Omnichannel Strategy, Insights and Marketing Effectiveness to understand our prospects and build strategy to be most relevant in their lives.
• Developing the approach for a cohesive end-to-end holistic experience that effectively engages customers at all touchpoints throughout the customer journey.
• Driving the marketing calendar to achieve substantial growth, stimulate competitive switching behavior, and capture market share in both prepaid and postpaid markets.
• Developing briefs for creative work in partnership with commercial and insights teams and lead briefing of creative agency partners.
• Leading creative agency partner(s) in the development of world class creative.
• Partnering closely with the media team, consumer insights, and Agency to develop and execute creative and messaging tests, leverage relevant insights data to drive future creative decisions
• Overseeing and optimizing the marketing production budgets and managing agency fee and retainers
• Leading role in creative agency selection when needed.
• Delivering the creative content and assets for the Value brands.
• Developing world class creative that stands out/breaks through categories.
• Leading prioritization of product messaging strategy that is both in concert with brand and expressing individual campaigns or products unique reason for being and value proposition to customers.
• Working with campaign management and consumer insights for mastery of our target segments and groups of customers and developing creative that best impacts these segments.
• Oversee content messaging creative strategy for all paid and earned consumer engagements.
• Leading and promoting continual connectivity of your team with campaign managers throughout the creative process to drive 360 creative output on strategy to each campaign.
  
  

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What We’re Looking For…

You’ll need to have:

• Bachelor's degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in creative/brand strategy and/or creative-specific account management roles with two or more years leading a team.
• Agency and/or client-side experience leading creative development and ultimate output of world class creative.
  
  

Even better if you have one or more of the following:

• Experience with brand building, strategy, and guidelines for creative assets throughout the enterprise to deliver creative excellence at all touchpoints.
• Retail/CPG and/or Telecom Experience.
• Management of creative agency relationships.
• Expertise in leading marketing teams that have delivered full-funnel marketing strategies (brand marketing & performance marketing).
• Experience in client side organizations.
• Ability to collaborate with non-directs to drive change.
• Ability to inspire confidence with internal and external constituents.
• Ability to be Collaborative; willing to roll up their sleeves with the team.
  
  

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $131,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.