What are the responsibilities and job description for the Business Development Representative position at Vermont Systems Inc?
As a Business Development Representative (BDR), your primary responsibility will be to generate qualified, "top of the funnel" leads that drive pipeline for revenue growth and expand market share across Clubessential Holdings Parks & Recreation portfolio of companies including ePACT, RecDesk, CampBrain, and Vermont Systems. This is an entry-level position within the Marketing Department with opportunity for growth within the marketing and sales structure.
Responsibilities & Duties
- Call on Marketing Qualified Leads (MQLs) to qualify and move leads to Sales Qualified Lead (SQL), ensure sales-readiness, set appointments, and hand off to RSM for sales assignment and discovery calls.
- Execute outbound lead generation efforts to drive SQLs and schedule business meetings (via email and telephone), for new and existing business sales teams.
- Gather customer data and prospective client information through Sales Questionnaires and CRM field requirements to provide to the sales team for further follow up of SQLs.
- Create, maintain and update accounts, contacts, hunts, tasks, activities, etc., in our CRM software to move leads through the sales stage from MQL to SQL.
- Manage all inbound lead traffic (website, incoming calls / voicemails from Sales line, etc.), document, follow-up and set appointments for qualified leads.
- Obtain a working knowledge of our industry, target clients, and the key decision makers needed.
- Stay current with the Business Unit messaging and solution value propositions.
- Understand the competitive landscape and competitor products to enhance your talking points with prospective customers. Be able to comfortably answer questions such as : Why should I look at your business? Why are you better than "competitor X?"
- Be able to qualify and review the client's market position to determine the best solution / fit for the prospect's needs and proper business unit assignment.
- Provide valuable insight to Marketing & Sales teams on prospect, market, competitive intake derived from inbound and outbound lead development.
- Track and report lead development efforts.
- Other duties as assigned.
Qualifications, Experience & Skills
Clubessential Holdings is an equal opportunity employer dedicated to building a diverse and inclusive workplace. Our company thrives upon the mutual respect and understanding between its employees, and as such, all qualified applicants / employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), gender, gender identity, sexual orientation, veteran status, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Clubessential Holdings maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflects the Company's differing products, industries and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.