What are the responsibilities and job description for the Digital Marketing Manager position at Vero Networks?
Position Summary
We are seeking a dynamic and results-oriented Digital Marketing Manager to lead our marketing efforts for Vero Fiber. The ideal candidate will have a proven track record of driving engagement, conversions, and ROI through effective digital strategies.
About Vero Fiber
Vero Fiber is a rapidly growing fiber-to-the-home (FTTH) company dedicated to providing high-speed internet to communities across the region. Our mission is to empower individuals and businesses with reliable, high-quality connectivity.
Responsibilities
- Paid Social Media Marketing:
- Develop and execute comprehensive paid social media strategies across platforms like Facebook, Instagram, LinkedIn, and Nextdoor to acquire residential customers.
- Optimize ad campaigns for maximum reach, engagement, and conversions.
- Track and analyze campaign performance metrics to identify opportunities for improvement.
- Stay up-to-date with the latest social media trends and best practices.
- Multi-Channel Marketing:
- Coordinate and execute direct mail, email, and print marketing campaigns.
- Develop creative concepts and messaging that align with Vero Fiber's brand and value proposition.
- Collaborate with design and production teams to create visually appealing materials.
- Measure the effectiveness of multi-channel campaigns and make data-driven adjustments.
- Data Analysis and Reporting:
- Analyze website traffic, conversion rates, and other relevant metrics to measure campaign success.
- Prepare regular reports on marketing performance and provide actionable insights.
- Utilize data-driven insights to optimize marketing strategies and improve ROI.
- Team Management:
- Oversee and mentor a team of digital marketing professionals.
- Delegate tasks and responsibilities effectively.
- Foster a collaborative and high-performing work environment.
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field.
- 5 years of experience in digital marketing, with a strong focus on paid social media.
- Proven track record of driving successful digital marketing campaigns.
- In-depth knowledge of social media platforms and advertising tools.
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Experience with direct mail, email, and print marketing is a plus.
Benefits
- Projected salary range: $80,000 - $100,000, depending up on experience plus benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
Salary : $80,000 - $100,000
