What are the responsibilities and job description for the Digital Marketing Manager position at Versacarry?
Job Summary
We are seeking a highly skilled and motivated Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will have a strong background in digital marketing strategies, content creation, and advertising. You will be responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, engagement, and conversion. This role requires a creative thinker with excellent analytical skills and a passion for staying ahead of industry trends.
Responsibilities
- Develop and implement effective digital marketing strategies to enhance brand visibility and drive traffic to our website.
- Monitoring and reporting important metrics and key performance indicators to gauge and enhance success.
- Manage and optimize online advertising campaigns across various platforms, including Meta, Google Ads, Bing, etc.
- Stay updated on the latest trends in digital marketing, including SEO best practices, social media developments, competitor offerings, and demographic data.
- Work to ensure the company's brand and intended message is clear, consistent, and focused on the desired market.
- Create and manage content, including graphic materials, for digital channels: including websites, social media, email campaigns, etc.
- Assist with photography and photo editing.
- Create various email lists and campaigns - organize a schedule to ensure maximum performance and open rate.
- Manage SMS marketing campaigns.
- Manage Affiliate program.
Requirements
- Proven experience in digital marketing with a focus on content creation, advertising, and conversion optimization.
- Proficiency in HTML and JavaScript is preferred for effective website management.
- Strong communication skills, both written and verbal, with the ability to present ideas clearly.
- Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
- Graphic design experience. Required
- Minimum 5 years’ experience managing Facebook ad accounts *Required*
- Minimum 2 years’ experience managing Google Adword accounts *Required*
- Minimum 2 years’ experience managing Bing ad accounts *Required*
Job Type: Full-time
Pay: $60,000.00 - $100,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Bryan, TX 77802: Relocate before starting work (Required)
Work Location: In person
Salary : $60,000 - $100,000