Demand Generation & Marketing Operations Specialist (contract)

Job Description

Job Description

Demand Generation & Marketing Operations Specialist (contract)

Location : San Francisco, CA preferred (open to remote / hybrid)

What is Verse?

Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world's largest companies. Verse was created to solve this problem.

Verse's mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization.

The Role

We are seeking a talented and data-driven Demand Generation & Marketing Operations Specialist to join our growing team and help us drive generation and pipeline growth across multiple channels for our energy management solutions. This role represents a great opportunity for growth marketing and demand gen specialists with experience working for B2B SaaS companies to apply their skills in the clean energy space.

We expect this initial contract term to be 3-6 months, with the contractor working approximately 15 hours per week. We are open to considering converting this contract role to a full-time role.

Key Responsibilities

• In concert with Marketing, develop, execute, and report on comprehensive demand-generation strategies aligned with company goals
• Support multi-channel marketing campaigns, including email, social media, content marketing (e.g., webinars, case studies, etc.), and paid LinkedIn ads
• Optimize top-of-funnel activities to meet monthly targets for MQLs, meetings, opportunities, and pipeline
• Work closely with Sales team to align digital marketing efforts with sales targets to convert leads into pipeline
• Analyze and report on campaign performance, identify areas for improvement, and make data-driven decisions on how to boost metrics like cost-per-MQL, ROI on campaigns, and pipeline velocity
• Collaborate with marketing and business operations to manage marketing automation platforms (e.g., HubSpot, Zoominfo, Clay, LinkedIn Campaign Manager)
• Help execute and own reporting for account-based marketing for priority target accounts, including creating personalized campaigns, measuring engagement at the account level, etc.
• Participate in weekly lead gen reviews, monthly metrics reporting meetings
• Report to the VP of Marketing but collaborate closely with Sales, Product, and Product Marketing on a regular basis

What We're Looking For (Minimum Qualifications)

What Will Make You Standout (Preferred Qualifications)

Benefits

What makes Verse a great place to work?

Employee Perks

Verse is an equal-opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.