What are the responsibilities and job description for the Public Relations Specialist position at Vertafore Career Center?
$55,000 - $65,000 VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Do you enjoy helping brands connect with their audiences? We’re searching for a passionate public relations specialist who shares our excitement for brand advocacy. If you’re a creative, curious PR expert with a knack for crafting impactful stories and a keen eye for detail, we want to talk to you!
The Public Relations Specialist is a key contributor to Vertafore’s earned, owned, and paid media initiatives. The person in this role will closely monitor industry news, research and identify content topics, develop pitches and assets, track and report on key PR metrics, and support other activities as needed.
The right candidate will have experience with both traditional and new media and be an excellent communicator and writer. Most importantly, our PR Specialist should be creative, curious, and detail-focused, with a collaborative spirit and a passion for continuous learning. This role is perfect for someone excited to grow and thrive in a team-driven environment. This role reports to the Manager of PR and Community.
Core Requirements and Responsibilities:
Essential job functions included but are not limited to the following:
· Support Vertafore’s efforts to share great news about our people, products, and culture to further brand awareness goals.
· Assist with creating high-quality, effective PR assets, including press releases, media pitches, talking points, blogs, and other content as needed.
· Oversee day-to-day execution of PR campaigns and activities across a variety of mediums and channels (print, video, social, digital).
· Identify potential opportunities and topics for PR initiatives.
· Support reputation management activities, including soliciting user reviews, responding to reviews, and handling social media interactions.
· Work with internal leaders and external PR vendors to vet inbound media inquiries and facilitate the execution of opportunities as directed.
· Track, analyze, and report on PR KPIs.
· Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related media strategies.
· Serve as a brand advocate by ensuring PR efforts align with company messaging and adhere to brand style guidelines for tone and voice.
