What are the responsibilities and job description for the Public Relations Specialist position at Vertafore?
$55,000 - $65,000 VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Do you enjoy helping brands connect with their audiences? We’re searching for a passionate public relations specialist who shares our excitement for brand advocacy. If you’re a creative, curious PR expert with a knack for crafting impactful stories and a keen eye for detail, we want to talk to you!
The Public Relations Specialist is a key contributor to Vertafore’s earned, owned, and paid media initiatives. The person in this role will closely monitor industry news, research and identify content topics, develop pitches and assets, track and report on key PR metrics, and support other activities as needed.
The right candidate will have experience with both traditional and new media and be an excellent communicator and writer. Most importantly, our PR Specialist should be creative, curious, and detail-focused, with a collaborative spirit and a passion for continuous learning. This role is perfect for someone excited to grow and thrive in a team-driven environment. This role reports to the Manager of PR and Community.
Core Requirements And Responsibilities
Essential job functions included but are not limited to the following:
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Do you enjoy helping brands connect with their audiences? We’re searching for a passionate public relations specialist who shares our excitement for brand advocacy. If you’re a creative, curious PR expert with a knack for crafting impactful stories and a keen eye for detail, we want to talk to you!
The Public Relations Specialist is a key contributor to Vertafore’s earned, owned, and paid media initiatives. The person in this role will closely monitor industry news, research and identify content topics, develop pitches and assets, track and report on key PR metrics, and support other activities as needed.
The right candidate will have experience with both traditional and new media and be an excellent communicator and writer. Most importantly, our PR Specialist should be creative, curious, and detail-focused, with a collaborative spirit and a passion for continuous learning. This role is perfect for someone excited to grow and thrive in a team-driven environment. This role reports to the Manager of PR and Community.
Core Requirements And Responsibilities
Essential job functions included but are not limited to the following:
- Support Vertafore’s efforts to share great news about our people, products, and culture to further brand awareness goals.
- Assist with creating high-quality, effective PR assets, including press releases, media pitches, talking points, blogs, and other content as needed.
- Oversee day-to-day execution of PR campaigns and activities across a variety of mediums and channels (print, video, social, digital).
- Identify potential opportunities and topics for PR initiatives.
- Support reputation management activities, including soliciting user reviews, responding to reviews, and handling social media interactions.
- Work with internal leaders and external PR vendors to vet inbound media inquiries and facilitate the execution of opportunities as directed.
- Track, analyze, and report on PR KPIs.
- Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related media strategies.
- Serve as a brand advocate by ensuring PR efforts align with company messaging and adhere to brand style guidelines for tone and voice.
- Strong communicator with excellent writing, editing, and storytelling skills; open to receiving and implementing feedback.
- Ability to translate complex and technical concepts into accurate, easy-to-digest content that aligns to the right audience, purpose, and channel.
- Detail-oriented with strong organizational skills; able to manage multiple projects simultaneously, meet deadlines, and execute high-quality content.
- Able to handle a fast-paced environment and respond quickly to new opportunities and requests.
- Understanding of PR metrics, with the ability to analyze data and KPIs.
- Working understanding of AP standards.
- Experience handling engagements and interactions with the public or customers on social media and online platforms a plus.
- Experience with tools like Wrike/Asana, Hootsuite, Cision, and website CRMs a plus.
- BA/BS degree in public relations, communication, marketing, English, journalism, or other related field, or equivalent experience.
- 2 years of PR experience. Experience in a B2B or technology company a plus.
- Writing samples or samples of past work required as part of the interview process. If you have an online portfolio, please include the link to it with your application.
- Travel required up to 10% of the time.
- Ability to work remote with a stable internet connection on an as needed basis.
- Located and working from an office location (when required).
- Occasional lifting and/or moving up to 10 pounds.
- Frequent repetitive hand and arm movements required to operate a computer.
- Specific vision abilities required by this job include close vision (working on a computer, etc.).
- Frequent sitting and/or standing.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
