What are the responsibilities and job description for the Sr. Product Marketing Manager position at Vertafore?
$90,000 - $120,000 Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Job Description
Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Senior Product Marketing Manager to create powerful buyer personas and messaging for our suite of products.
Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyers to drive awareness, engagement, and demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. For this position, it’s also essential to be familiar with new technologies and marketing trends.
Core Requirements And Responsibilities
Essential job functions included but are not limited to the following:
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Job Description
Ready to join an amazing team of marketing and communication professionals? We are looking for an experienced Senior Product Marketing Manager to create powerful buyer personas and messaging for our suite of products.
Our ideal candidate is a creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyers to drive awareness, engagement, and demand. In addition, you must be able to work across internal departments to facilitate go-to-market activities, including rolling out new products to the market and product updates to existing customers. For this position, it’s also essential to be familiar with new technologies and marketing trends.
Core Requirements And Responsibilities
Essential job functions included but are not limited to the following:
- Ability to learn quickly in a fast-paced environment and multi-task effectively
- Be the expert on our buyers: create and update buyer personas and be the voice of the buyer internally and externally
- Collaborate with the go-to-market team to define and execute go-to-market strategies that launch and commercialize our products in a differentiated light
- Be able to demonstrate our top differentiators and articulate the strengths, weaknesses, opportunities, and threats for various products
- Support and guide internal marketing partners in developing, producing, and delivering high quality materials in for thought leadership and demand campaigns
- Partner with Product Management to guide the evolution of our product roadmaps
- Lead Product Marketing foundational initiatives and mentor junior product marketing staff
- Collaborate cross-functionally on the creation of trainings, product pitch decks, and market intelligence for the sales teams
- Strong interpersonal skills to engage with technical and sales communities
- Experience in insurance or financial services preferred
- Project management skills and attention to detail
- Proficiency in MS Office
- Excellent verbal communication, presentation skills, and writing proficiency
- High performer who consistently meets/exceeds personal MBOs but thrives in a team environment
- 7 years experience in enterprise product marketing, product management, or related fields preferred
- BA/BS degree in marketing, communication, or other relevant field preferred
- Travel required up to 10% of the time.
- Ability to work remote with a stable internet connection on an as needed basis
- Located and working from an office location (when required)
- Occasional lifting and/or moving up to 10 pounds.
- Frequent repetitive hand and arm movements required to operate a computer.
- Specific vision abilities required by this job include close vision (working on a computer, etc.).
- Frequent sitting and/or standing.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
