Creative Director

POSITION SUMMARY

The Creative Director at Vertiv leads a global team of 30 creative professionals in visual communication, web design, multimedia production, and branding, reporting to the Global Vice President of Corporate Marketing, with a dotted line to the Senior Global Brand Director who leads the Global Brand Center of Excellence (COE). The Creative Director collaborates with senior leaders, including C-level executives. Based in Westerville, Ohio, the role oversees creative managers and senior project roles and drives initiatives for product launches, campaigns, and strategic events across business units and regional teams. Exceptional design management skills are critical to delivering high-quality creative outputs in a fast-paced, complex environment.
 

RESPONSIBILITIES

• Articulates Vertiv’s creative vision, sets standards and drives innovation.
• Collaborates with the Global Brand Center of Excellence (COE) on vision and strategy.
• Explores new creative methods and techniques to engage target audiences and educate internal teams.
• Ensures coherent outcomes across projects, enabling brand differentiation through world-class creative execution.
• Provides solutions for complex visual communication needs by consulting with internal clients.
• Directs the creative management team to deliver accurate and timely services for day-to-day requests and strategic initiatives.
• Manages staffing and capacity, partnering with agencies as needed to maintain service levels.
• Fosters professional development, cross-training, and continuous improvement to broaden services, enhance productivity, and drive retention and growth.
• Partners with the Senior Creative Project Manager to manage the department’s budget, including spending, projections, and invoices.
• Oversees tools for project management and contracts with strategic providers, such as stock footage and audio studios.
• Organizes annual performance reviews, drives goal-setting programs, and tracks progress with the creative management team throughout the year.
• Coordinates creative requirements for major programs, including large-scale internal events, market-facing events, and strategic product launches or announcements.
• Guides art directors in enhancing and expanding the brand across multiple touchpoints.
• Directs regional marketing teams on brand standards and supports agency onboarding.
• Works closely with the Global Brand COE to implement standards, develop templates, update guidelines, and deliver training and communication programs.
• Leads the in-house creative services team and agencies to deliver complex multimedia, environmental branding, and digital projects.

QUALIFICATIONS

• ​10 years of experience in design, project management, or in-house/agency creative roles.
• 8 years of experience in digital marketing within a B2B technical environment.
• 8 years of people management experience.
• Confident in presenting visual communication solutions to an executive audience.
• Excellent eye for design and typography, with the ability to provide constructive feedback to the creative team.
• Proven working knowledge of creative disciplines, including graphic design, video and 3D, front-end web development, and UX/UI.
• Technical expertise in marketing technology systems such as content management systems, commercial product information management systems (cPIM), digital asset management (DAM), marketing automation workflows, and project management tools like Wrike.
• Strong communicator capable of conveying design best practices and project details across all levels, including executives.
• Demonstrated marketing proficiency with experience managing a team of creative experts.
• Leadership experience with excellent written and verbal communication skills.
• Driven by creative intuition while incorporating data for validation, reporting results, and optimizing strategies.

Preferred Qualifications

• Experience managing creative development across global regions to balance global and local requirements.
• Advanced degree (MFA, MBA, or similar) in addition to an undergraduate degree in design, multimedia, or industrial design.
• Experience marketing to the IT, technology, or critical infrastructure sectors.
• Familiarity with marketing technology systems used at Vertiv, including Wrike, Optimizely (Episerver), and Oracle Eloqua.

PHYSICAL & ENVIRONMENTAL DEMANDS

• No special physical or environmental demands.

TIME TRAVEL REQUIRED

• 10%-15%

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.  

OUR CORE PRINCIPALS:  Safety.  Integrity. Respect.  Teamwork.  Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected.  With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people. 

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.