VP, Digital Strategy (US)

Vested is a world-leading  integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 , Vested is today the fourth largest financial services agency in the world, comprising over  100 employees widely recognized for their industry expertise, creativity and passion for financial services. We’re on a mission to help shape a better financial services system that is more accessible, transparent and sustainable

Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000 senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.  As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. 

Our mission is to help shape a better financial services system—one that’s more accessible, transparent, and sustainable.

Our vision shapes everything we do: the way we show up, the people we work with, the clients we partner with, and the quality of work we deliver.

Our values define us. We’re proud to do the right thing, even when it’s hard. We’re relentlessly curious, challenging the status quo in pursuit of our mission. 

Vested Vice Presidents are responsible for nurturing and growing a portfolio of accounts, leading digital marketing strategies for their clients, managing team members to ensure programs are being delivered above clients’ expectations, and playing an active role in new business.  Vice Presidents are viewed as one of the ultimate leads and increasingly the main lead on the overall account and will be held accountable for the satisfaction of their clients as well as the motivation/effectiveness of their teams and direct reports. Vice Presidents also play a critical role in Vested’s growth as an overall agency, with accountability for their role in the agency’s success

Responsibilities:

• Proactively consults clients on integrated marketing and communications strategies with a focus on digital strategies across SEO/SEM, paid social, advertising and email marketing in support of achieving business goals such as customer acquisition, brand elevation or market share of voice.

• Actively works to improve Vested as a global business - top-line revenue, profitability, client portfolio, staffing, cultural, services and more

• Leads and wins new business pitches - actively participating in first, second and final meetings as well as developing and finalizing proposals and digital strategies independently

• Upsells additional programs and services to clients through consultation or creative ideas

• Leads planning and strategy workshops with clients to map business/comms goals and can build effective marketing and communications strategies that achieve those goals

• Holds a deep, successful relationship with senior-most contacts at client organizations

• Leverages data to review servicing levels and overall profitability of clients; makes adjustments in servicing as needed

• Review analytics and reports, layering on insight, strategy and program direction

• Manages teams successfully to ensure team members are producing high-quality deliverables 

• Both leads and participates in the execution of programs that receive positive feedback from the client

• Demonstrates daily leadership in mentoring/guiding the team to ensure program results are exceeding expectations

• Experience and expertise across a wide range of digital channels and tactics (websites, paid media, social media, programmatic, etc.)

• Understands full user journey cycles, and is up to date on the latest opportunities provided in platforms to drive traffic, capture data and grow audience loyalty

• Ability to manage freelancer and freelance budget usage and time planning

Requirements:

• 10 years of experience working in an agency or in-house marketing department

• Experience leading multi-channel programs in the financial services B2B and B2C space

• Experience in content marketing, branding, lead gen, social media, SEM, web development

• Experience working with brands from start-up to enterprise-level

• Strong project management skills and detail-oriented

• Strong communication and presentation skills

• Proven performance marketing experience, achieving/beating client KPIs

Tools/platforms:

• Experience with CRM/Email tools - HubSpot, Salesforce, etc.

• Experience with analytics/tracking tools – Google Analytics, Google Tag Manager, Looker Studio

• Experience with paid advertising channels/platforms - Google Ads, LinkedIn Ads, Meta Ads

Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.