DTC Website Product Manager

DTC Website Product Manager

The Company:

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony.

With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

The DTC Website Product Manager will be responsible for the strategy, roadmap, and execution of website development initiatives. They will work closely with cross-functional teams to optimize conversion rates, enhance user experience, and build a world-class online brand presence. This is a high-impact role with the opportunity to shape the future of our digital customer journey.

What you will do at VeSync:

Website Product Strategy & Roadmap

• Develop and execute a strategic roadmap aligned with business and brand objectives.
• Define the PRD of the website based on customer insights, market trends, and competitive analysis.
• Integrate the 5A marketing model to craft a compelling customer journey.

Website Development & Optimization

• Lead the ideation, development, and launch of new website features and functionalities.
• Collaborate with engineering, design, and marketing teams to ensure seamless implementation.
• Implement A/B testing, SEO best practices, and data-driven optimizations to enhance conversion rates and engagement.

User Experience & Design

• Partner with UX/UI designers to create intuitive and engaging experiences across all devices.
• Conduct user research, usability testing, and feedback analysis to inform design decisions.
• Ensure the website meets accessibility and responsiveness standards.

Data Analysis & Performance Monitoring

• Track and analyze key website metrics (e.g., conversion rates, bounce rates, CLTV, AOV).
• Leverage tools like Google Analytics to generate insights and inform strategic decisions.
• Drive continuous optimization through data-driven enhancements.

Cross-Functional Collaboration & Communication

• Work closely with brand marketing, engineering, design, and customer service teams to align on requests and targets.
• Effectively communicate the product vision, roadmap, and performance insights to stakeholders.

Key Metrics:

Conversions and Business

• Website Revenue Growth
• Conversion Rate
• Customer Retention and Lifetime Value (CLTV)

Website Performance

• Bounce Rate – % of users who leave after viewing only one page.
• Time on Site & Pages per Visit – Measures user engagement and site usability.
• Page Load Speed – Faster websites lead to better UX and conversion rates.
• Bug Resolution & Uptime – Ensuring smooth website functionality.

Others

• PRD Quality
• Time to Market
• User Feedback and Customer Satisfaction Score – How satisfied customers are with the website experience.

What you bring to the role:

• 3 years of experience in digital product management, with a focus on e-commerce or DTC websites.
• Bachelor’s degree in a related field.
• Proven track record of successfully launching and optimizing digital products.
• Deep understanding of e-commerce best practices, conversion rate optimization (CRO), and UX principles.
• Experience with website analytics tools (e.g., Google Analytics, heatmaps, A/B testing platforms).
• Strong data-driven mindset, with the ability to translate insights into actionable strategies.
• Excellent communication and collaboration skills, with the ability to influence stakeholders.
• Empathy for users – Deep understanding of customer needs and pain points, with a passion for enhancing the online experience.
• Proactive & Ownership Mindset - Drives projects forward and ensures website improvements are executed efficiently.
• Adaptable & Resilient; flexible & open to feedback.
• Thrives in a fast-paced environment, comfortable managing multiple projects at once.

Location: This is an on-site, office-based role in Tustin, CA.

Salary: $100,000 Annually

Perks and Benefits:

• 100% covered Medical/Dental/Vision for employee AND spouse dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous Sick Vacation policy paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen