Product Marketing Manager

Product Marketing Manager

The Company:

VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.

COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.

That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

As a Product Marketing Manager, you will operate at the intersection of product development and market strategy, serving as both an advocate for the product and a voice of the customer within the organization. You will understand and articulate the unique value proposition of a product, and craft compelling messaging that resonates with both new and existing customers. Product Marketing Managers play a crucial role in shaping the perception of a product, influencing its success in the marketplace, and driving the business's revenue growth.

Key Focus Areas:

1. Strategic Product & Market Vision: Collaborate with stakeholders (Product Managers, Marketing, Sales) to support product marketing strategy and goals, ensuring alignment with business objectives and market trends.

2. Market Insights & Analysis: Lead market research activities, including competitor analysis, customer surveys, and trend reports, to gather insights on market needs, behaviors, and preferences.

3. Go-to-Market Strategy: Help develop and execute comprehensive go-to-market plans, including product positioning, messaging, pricing, and launch activities, to drive product adoption and revenue growth.

What you will do at VeSync:

Consumer-Centric Approach:

• Champion the customer's perspective throughout the product lifecycle to ensure their needs are prioritized, resulting in successful and engaging products.
• Conduct market research, analyze competitor offerings, and test messaging to make informed, data-driven decisions.
• Communicate market insights and product strategies to stakeholders to foster a shared understanding and commitment to consumer-centric product development.
• Create compelling content that effectively communicates our story and showcases the unique value of our products.

New Product Launch & Adoption:

• Partner with Regional BU leads to support go-to-market vision for each product and execute marketing strategies that increase awareness – identify goals, risks, target audience, key messages, and tactics.
• Collaborate with cross-functional teams to ensure a smooth product launch and post-launch support, meeting and exceeding customer expectations.
• Lead creation of sales enablement materials such as pitch decks, case studies, and product demos

Product Portfolio Management:

• Evaluate performance of existing products to identify growth opportunities and areas for improvement.
• Partner with Product Managers and designers to implement product enhancements and updates based on market feedback and data.
• Own product revenue projections and partner with Finance on product margin and profitability analysis
• Ensure the product portfolio and future roadmaps align with the overall brand strategy and market positioning.
• Collaborate closely with Product Managers to design products that will be adopted and loved by the market, from product experience and messaging to positioning, pricing, and packaging.

What you bring to the role:

• 5 years of Product Marketing, Product Management, or Data Analytics / Statistics, experience in consumer products, consumer electronics, or physical goods.
• Bachelor's degree in Marketing, Business, or equivalent experience.
• Exceptional analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication, collaboration, and project management skills, with the ability to work effectively in a cross-functional team environment.
• Excellent written and verbal communication skills, possibly including some copywriting skills.
• Able to make a rationale recommendation and engage in team discussions in a meaningful way.
• Ability to thrive in a fast-paced startup-like environment.

Location: This is an on-site, office-based role in Tustin, CA.

Salary: $130,000 Annually