What are the responsibilities and job description for the Email & Marketing Automation Specialist - Two Rivers Marketing position at VGM Group, Inc.?
JOB DETAILS
Company Location: Two Rivers Marketing - Des Moines, IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree
Who We're Looking For
The Email and Marketing Automation Specialist will assist in developing and executing marketing automation and email marketing campaigns, supporting cross-functional teams in bringing customer journeys to life through text and email communications. This role will focus on implementing email marketing best practices, executing campaigns, and analyzing performance data to optimize marketing efforts.
The specialist will work under the guidance of senior team members to execute against defined segmentation strategies, personalize campaigns, and monitor performance metrics to drive engagement and conversions. This role requires strong attention to detail, creativity, and a data-driven mindset to support marketing automation initiatives.
WHAT OUR EMAIL & MARKETING AUTOMATION SPECIALIST WILL DO ONCE THEY'RE HERE
Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Company Location: Two Rivers Marketing - Des Moines, IA
Position Type: Hybrid
Position Schedule: Full Time
Education Level: 4 Year Degree
Who We're Looking For
The Email and Marketing Automation Specialist will assist in developing and executing marketing automation and email marketing campaigns, supporting cross-functional teams in bringing customer journeys to life through text and email communications. This role will focus on implementing email marketing best practices, executing campaigns, and analyzing performance data to optimize marketing efforts.
The specialist will work under the guidance of senior team members to execute against defined segmentation strategies, personalize campaigns, and monitor performance metrics to drive engagement and conversions. This role requires strong attention to detail, creativity, and a data-driven mindset to support marketing automation initiatives.
WHAT OUR EMAIL & MARKETING AUTOMATION SPECIALIST WILL DO ONCE THEY'RE HERE
- Assist in executing and optimizing email marketing and automation strategies to support client objectives.
- Collaborate with teams to gather campaign requirements and configure email automation workflows.
- Maintain and optimize customer data for segmentation, personalization, and targeting.
- Ensure adherence to email design best practices, accessibility, and brand guidelines.
- Conduct thorough QA testing, including content accuracy, rendering, and link functionality.
- Execute A/B testing to improve engagement and analyze results for optimization opportunities.
- Generate and analyze performance reports to track campaign effectiveness and recommend improvements.
- Support the maintenance, integration, and optimization of marketing automation platforms (Salesforce Marketing Cloud, Pardot, Marketo, HubSpot).
- Assist in database management, ensuring proper list hygiene, segmentation, and compliance with data privacy regulations.
- Stay informed on industry trends, emerging technologies, and marketing automation innovations to enhance marketing efforts.
- Contribute to the development of scalable processes, best practice documentation, and data governance initiatives.
- Work with leadership to assess and enhance CRM, marketing automation, and lead generation services.
- Completes timesheets daily.
- Other relevant duties as assigned.
- Basic understanding of email marketing and marketing automation platforms (Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, or similar).
- Familiarity with HTML/CSS for email formatting (preferred but not required).
- Strong analytical skills with the ability to interpret campaign data and draw actionable insights.
- Experience with A/B testing and optimizing email performance.
- Excellent attention to detail and ability to follow established workflows.
- Strong organizational and time-management skills.
- Experience working in Microsoft Excel and data visualization tools (Tableau, Google Analytics, etc.).
- Effective communication skills for collaboration with internal teams.
- Knowledge of integrated marketing strategies and digital marketing principles.
- Ability to work effectively with a variety of internal teams.
- Ability to understand and adhere to budgets and schedules.
- Bachelor’s degree in marketing, communications, business, or a related field is preferred.
- 1-3 years of experience in email marketing, digital marketing, or marketing automation.
- Familiarity with email marketing best practices and CRM platforms.
- This role offers opportunities for professional growth, including access to Salesforce Marketing Cloud certifications.
Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work/life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
