What are the responsibilities and job description for the Senior Marketing Data Analyst - Two Rivers Marketing position at VGM Group?
JOB DETAILS
Company Location : Two Rivers Marketing - Des Moines, IA
Position Type : Hybrid
Position Schedule : Full Time
Education Level : 4 Year Degree
WHO WE'RE LOOKING FOR
This Senior Marketing Data Analyst will drive client success by playing a lead role in growing and evolving the agency's analytics practice. We're looking for someone who can analyze marketing data to understand what's working and why, and then use those insights to develop and refine marketing strategies that help the client drive business outcomes. This role requires a strong analytical mindset and a creative and strategic thinker who can translate data into actionable plans.
WHAT OUR SENIOR MARKETING DATA ANALYST WILL DO ONCE THEY'RE HERE
- Lead the design and implementation of data collection and analysis strategies that generate actionable insights to optimize clients' marketing campaigns.
- Translate business goals and marketing objectives into clear data requirements, and performance metrics, ensuring data collection and analysis plans directly support strategic priorities.
- Create and manage dynamic, data-driven dashboards and reports that provide clients with a holistic view of their marketing performance across all channels (web, email, paid media, social media, etc.).
- Leverage expertise in data visualization techniques to effectively communicate key insights.
- Use data analysis to tell a compelling story about the customer journey across all channels, providing clients with actionable insights to optimize their omni-channel marketing strategies.
- Own the data infrastructure, ensuring seamless data flow and accessibility for reporting and analysis.
- Connect marketing performance to sales data to demonstrate the return on investment (ROI) of marketing initiatives.
- Generate impactful reports and analyses (lead-to-sales, ROI) that empower data-driven decision-making across the organization.Champion best practices for data collection, cleaning, and maintenance across client data sources.
- Leverage advanced analytics tools (GA4, AdWords, marketing automation platforms) to uncover trends and optimize performance.
- Partner with internal teams and clients to identify and collect the most relevant data to drive campaign success.
- Build predictive models to forecast marketing and business outcomes and provide clients with data-driven recommendations for optimization.
- Provide support as needed to the agency leadership team to analyze agency performance data, and develop relevant insights to drive business growth.
- Serve as a data analytics expert, championing best practices, and trends, and leading training initiatives to enhance the agency's analytical skills.
- Define and maintain data analysis and reporting standards.
- Spearhead the evaluation and implementation of new technologies to improve reporting efficiency and effectiveness.
WHAT OUR SENIOR MARKETING DATA ANALYST WILL NEED TO SUCCEED
Preferred Qualifications :
WHY TWO RIVERS MARKETING (A DIVISION OF VGM, GROUP)
Professionally, we're big enough to give you the opportunity to work with global B2B brands and move up in the ranks in a stable, growing company. Culturally, 2RM does things differently than typical shops. As an employee-owned agency, we put our associates first. Our commitment to work / life balance is like none other. At 2RM, you don't feel owned by your job. Like we always say, you won't live here. You'll thrive here. Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers and work with team members in the work environment we've created.
This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. Reasonably related additional duties may be assigned to the individual Associate.
VGM Group, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
