What are the responsibilities and job description for the Digital Strategist position at VI Marketing and Branding?
Position Summary:
We are seeking a proactive Digital Strategist to develop, manage, and optimize digital media campaigns that deliver measurable results. This role involves creating strategies, setting KPIs, analyzing performance, and working across teams to align campaigns with client goals.
Key Responsibilities:
- Plan and manage paid campaigns on platforms like Google Ads, Meta, LinkedIn Ads, and programmatic networks.
- Analyze campaign performance, ensuring objectives and KPIs are met.
- Develop targeting strategies, tactical briefs, and strategic recommendations.
- Collaborate with creative and account teams to deliver cohesive marketing plans.
- Present strategies and insights to clients while managing budgets and ROI tracking.
- Stay updated on industry trends and build vendor relationships.
Qualifications:
- Bachelor’s degree in marketing, advertising, or a related field.
- 2-5 years of experience in digital media or agency roles (internships considered).
- Expertise in Google Ads, Meta Ads, Google Analytics, and programmatic platforms.
- Strong organizational, analytical, and communication skills.
- Google Ads Certification preferred.
What We’re Looking For:
- A results-driven go-getter with a passion for digital strategy and campaign success.
- A collaborative team player with attention to detail and the ability to multitask.
VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.