What are the responsibilities and job description for the ViacomCBS is hiring : Account Manager, Programmatic Sales, Paramount Advertising position at ViacomCBS?
As part of the Paramount Programmatic sales team, the Programmatic Account Manager plays an important role in growing Paramount’s Programmatic advertising revenue. Programmatic Account Managers are responsible for collaborating with the Programmatic and Direct AEs to manage existing business and generate new programmatic revenue from agencies and marketers, with a consultative and technical advertising approach.
This role requires strong knowledge and understanding of programmatic advertising and the supporting AdTech ecosystem of DSPs and SSPs, and a strategic and analytical approach to programmatic and data sales.
The Paramount Programmatic Sales team is a central team within the Paramount Sales organization tasked with driving programmatic revenue and embracing the innovation and ad technology that Paramount programmatic brings to the marketplace. The Programmatic sales team partners with the convergent Paramount sales team and executives working with direct clients, agencies, and third-party partners (e.g., SSPs, DSPs, ATDs, etc).
Located in NYC, the Programmatic Account Manager supports the Paramount programmatic sales team with planning, executing and monitoring the programmatic ad campaigns. This role works closely with Programmatic clients and the Paramount Programmatic and Direct Sales teams to ensure flawless campaign planning and execution. This includes diligent campaign management across all steps of the sales process (Pre, Launch, Post) while working closely with internal stakeholders, clients and partners to maximize the effectiveness and revenue potential of their programmatic deals and campaigns.
Your Day-to-Day :
- Support the education and evangelization of Paramount’s programmatic strategy, best practices, and offerings both internally and externally, serving as a key programmatic subject matter expert, evangelist and sales resource to drive programmatic revenue via PMPs and PG.
- Develop a strong understanding of Paramount’s integrated SSPs (including FreeWheel, Magnite and Pubmatic) and Salesforce for deal management, forecasting and deal set up.
- Serve as the PMP Deal Manager and Client Service Lead for your assigned Hold Co and Accounts with :
- Pre Campaign Launch / Deal Creation - Lead PMP Deal Set up and Troubleshooting including Creative QA process, Forecasting support
- Deal Launch - Proactive Deal Monitoring, Continued Troubleshooting to ensure campaigns start on time and without any issues
- Deal Monitoring - Attentive PMP campaign monitoring to maximize spend - including PMP pacing spend / deal health, optimizations / recommendations, Internal and External PMP Reporting from Salesforce / Freewheel, continued forecasting support
- Client Servicing - Proactive engagement with your Programmatic clients through regular check ins to provide regular PMP reports and insights related to deal health while instilling PMP Best Practices with buyers
- Sales Prospecting - Support your assigned Programmatic Account Executives proactive prospecting providing spend reports through indirect opportunities, bid CPM optimization, week over week top spenders across Direct & Indirect businesses.
- Collaborate with the Direct Sales team with Programmatic Guaranteed Deal Management to ensure campaign delivery and troubleshooting.
Basic Qualifications :
Additional Qualifications :
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