Marketing Support Specialist

Salary: $32,000 - $38,000 Dependent upon qualifications

Job Type: Full time

The Marketing Support Specialist plays an essential role in a small, collaborative team within an organization dedicated to marketing the community to attract visitors and positioning Vigo County as a premier sports, visitor, and event destination. This position requires a proactive and organized individual who excels in a flexible environment and is comfortable taking on diverse responsibilities. Key duties include supporting marketing efforts, coordinating events, managing community calendar/database, managing promotional initiatives/sales, and providing administrative support to advance the organization’s mission.

• Manage and maintain the organization's CRM (Simpleview database) system to ensure accurate and up-to-date data for communications and the website.
• Ensure CRM and CMS (Simpleview content management system) photos are accurately tagged and optimized for SEO to enhance search engine visibility and improve content discoverability.
• Assist with content creation, including photo organization, for social media/blog posts and digital campaigns that promote local attractions, events, and sports.
• Manage data collection and prepare reports from hospitality data analytic platforms like AirDNA, the STAR Report, and others to support performance tracking and inform marketing strategies.
• Collaborate with the marketing team to help create content and develop materials such as brochures, fliers, and newsletters, for ongoing communication efforts.
• Manage promotional initiatives/sales items for visitor’s center and hotels that highlight Vigo County’s attractions and sports facilities.

• Review and approve community calendar event submissions to ensure alignment with the organization’s mission and standards. Communicate with community members to gather complete and accurate event details for promotion.
• Maintain a current, engaging, and comprehensive community calendar as part of the See You In Terre Haute brand, showcasing Vigo County events.

• Assist with logistics for THCVB sponsored events including conferences, tournaments, community events, and the LaVern Gibson Cross Country Course which may include working with vendors, scheduling, and on-site support during the day of the event.
• Help with documentation and preparation for bids and hosting sporting events and community gatherings.
• Manage and update the THCVB event calendar to ensure timely and accurate communication with stakeholders and visitors.

• Provide administrative support to the Executive Director, including scheduling, correspondence, and document preparation.
• Assist with financial documentation, such as invoices and expense tracking.
• Perform general office duties, including answering phones and maintaining supplies.

• Strong organizational and multitasking abilities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Proficiency in CRM/database systems (specific training will be provided for THCVB’s Simpleview database system), Microsoft Office Suite, and social media platforms.
• Familiarity with graphic design tools (e.g., Canva) is a plus.
• Proactive and detail-oriented mindset with strong problem-solving skills.
• Ability to work collaboratively within a small team and independently when needed.
• Bachelor’s degree in marketing, communications, business administration, or a related field, or equivalent experience. Prior experience in marketing, event coordination, or administrative support is preferred.
• Some THCVB events will require weekends or evenings.

Supplemental Information

Incumbent occasionally works extended and/or evening hours, and/or weekends.

Incumbent reports directly to the Office Manager and Executive Director.

As an EOE/AA employer,