Job Description
Job Description
Job Title :
Marketing and Events Associate
Position Grade : Salary Range :
20.90 - $35.60 / hr (commensurate with education & experience)
FLSA Status : Non-exempt
Department / Program :
Agency Advancement
Supervisor :
Director of Agency Advancement
JOB SUMMARY :
Are you somebody who is driven by improving the lives of others? Would you like to make an impact in a well-run nonprofit in the greater Rochester area? If so, this could be the perfect opportunity for you! Join an organization that has been helping youth and their families in our region for over 80 years. This organization is full of dedicated team members with a long history of working tirelessly to make a positive impact in our community.
The Marketing and Events Associate is responsible for the planning and execution of Villa of Hope’s signature fundraising events and marketing campaigns. Working collaboratively with the Agency Advancement team, you will ensure events are successful and well-promoted, contributing to overall fundraising efforts. The associate also works in partnership with the Development Associate on donor engagement and stewardship after events. This position, a pivotal part of the organization’s overall strategy, will be responsible for carrying out all responsibilities with fidelity and accountability to the Agency’s Mission, Vision, and Values in conjunction with the Sanctuary Commitments.
ESSENTIAL FUNCTIONS :
- Event Planning and Execution
Lead the planning and execution of our annual gala and golf tournament, managing all event logistics, including venue coordination, vendor relations, and day-of operations.
Support the Development Associate to manage sponsor relationships, fulfillment, and recognition.Coordinate event marketing, including promotional materials, press releases, social media campaigns, and event communications.Collaborate with external vendors (e.g., photographers, designers) and volunteers to ensure smooth event delivery.Assist in post-event stewardship and follow-up strategies, including thank-you letters, impact reports, and future engagement plans.Ensure sponsors receive appropriate recognition in event materials, promotions, and during the events.Ensure events are delivered on time and within budget, meeting fundraising and attendance goals.Marketing and CommunicationsDevelop and implement marketing strategies for fundraising events and campaigns in collaboration with the Director of Marketing.
Collaborate with Development Associate on fundraising communications including but not limited to direct mail appeals, email campaigns, newsletters, the Villa’s Hope Notes , and the Villa’s bluePrints publications.Management of all social media platforms including content development, photo sharing, and event promotion.Assist Director of Marketing and Communications on all communications content for the department including stories, photos, videos and materials, and other communications content utilizing the Sendible platform.Collaborate on internal and external tabling events, including but not limited to, attending the events, securing support staff to attend events, and updating marketing materials.Capture high-quality photographs and video during Villa of Hope’s events, programs, and activities to promote the organization’s mission and work.Performs other duties as directed by the Director of Marketing and Communications.Administrative SupportOrder all letterhead, envelopes, and thank you cards from Facilities
Support the coordination of supply donations for the Holiday Wishes Program.Design, coordinate the creation of and order business cards, name badges, and name plates for Villa of Hope staff.Performs other duties as requested by Director of Agency Advancement.QUALIFICATIONS :
Associate’s Degree in Marketing, Journalism, Communications or an equivalent combination of education and experience in related field.1-3 years of experience in event planning, marketing, or nonprofit fundraising.Strong written and verbal communication skills with an ability to create compelling marketing materials and manage vendor and sponsor relationships.Proficient in the use of Adobe Creative Suite, Microsoft Office, Sendible, MailChimp and social media platforms.SKILLS & COMPETENCIES :
A strong interest in fundraising.Experience working with Social Media Platforms (Facebook, TikTok, Instagram, LinkedIn, etc.)Strong project management, planning and organizational skills with the ability to both lead and participate in cross-organizational teams.Articulate communication skills – verbal, pictorial, numerical – as relevant to the development process.Demonstrate a strong interest in and commitment to the Sanctuary Model.Leading SelfCharacter and Courage (Integrity and Trust)-
Do the right thing, because it is the right thing, even when no one is looking. Truth to Power.
Customer FocusBuild positive relationships through communication and collaborative problem solving.
Commitment to Diversity, Inclusion, Justice and EquityBelieve in the dignity and humanity of all people to reach their full potential.
WORK ENVIRONMENT :
Physical Demands :Ability to work in an office setting using a computer.
Ability to lift up to 25 lbsOccasional nights and weekends.Travel as needed for department events. Driver’s license required.
Salary : $21 - $36
