E-Commerce Specialist

Description

As an E-Commerce Specialist, you will be an effective member of a small High-Performance Team. This role will be supporting multiple consumer brands as well as the larger businesses and enterprise-level projects at times. This position leads the maintenance, setup, and updates of website platforms, marketplaces, e-commerce systems, email platforms, and other key strategic initiatives for the brand, contributing to the overall results of the business. You may be asked to help with digital marketing and ad platform management as well as email marketing. You will work closely with the brand managers and other marketing professionals in all brands to support the growth of e-commerce business across The Village.

Responsibilities:

• Build and maintain eCommerce products, ensuring all are updated according to established specifications and timeframes.
• Researches, recommends, trains, sets up, manages, and integrates martech applications to platforms
• Troubleshoot technical issues and identify improvement opportunities
• Works with outside partners or internal IT team to implement certain technical integrations, troubleshoot technical issues, or fix bugs
• Stays updated on the latest e-commerce, marketplace, and martech technologies and trends
• Assesses the customer journey and enhances it to ensure an optimal shopping experience
• Creates, maintains, and implements standard e-commerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and trains internal team members      
• Adheres to compliance and legal requirements
• Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams
• Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.
• Monitors and reports on key performance indicators (KPIs) to measure success and make informed e-commerce business decisions
• Use data to optimize conversions from search/advertising to site to sale.
• Monitor and analyze ASIN performance, rankings, ratings, and customer reviews.
• Support web/mobile and e-commerce creative development and redesign efforts.
• Creates, optimizes, and analyzes ongoing/campaign/promotional marketing across various digital ads channels
• Create workflows and optimize on-going emails including Abandoned cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, and Post-Delivery
• Provides insights, trends, and best practices to drive e-commerce performance.\

 Materials and Equipment Utilized:

• Computer, Phone, Fax, Printers, Copy Machines, etc.

Working Environment:

• Office – 100%

Requirements

Education and Training:

• Bachelor’s degree in marketing or a related field 
• 5-7 years’ experience in an e-commerce-focused role, including digital marketing
• MS Office Suite experience – MS Excel, MS Word, and Outlook
• Experience with large retail partners and e-commerce platforms such as SPS Commerce
• Experience with ad management is a plus (Google, Meta)

Knowledge/Skills/Abilities:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. 
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is strongly preferred.
• Experience with SPS Commerce platform strongly preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working knowledge of G-Suite products and Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

• Occasional travel to support industry events and/or training – 5-10%

Physical Requirements:

• None