What are the responsibilities and job description for the Marketing Operations Sr. Associate position at Vimeo?
Marketing Operations Sr. Associate
Are you passionate about marketing automation and streamlining processes? Are you looking to gain experience to become a Marketo Administrator? If so, we want to hear from you!
We're a leading high-tech company looking for a skilled Marketing Operations Associate to join our growing team. In this role, you'll play a pivotal role in ensuring seamless data flow between Marketo and Salesforce and optimizing our marketing automation efforts.
What you'll do:
- Assist with Marketo administration tasks, including user management, form creation, and cross-platform orchestration. (Opportunity for growth into Marketo Admin responsibilities)
- Manage and maintain the Marketo and Salesforce integration, ensuring accurate and consistent data flow between the two platforms.
- Troubleshoot and resolve any data sync issues that arise.
- Collaborate cross-functionally with Marketing, Sales Development, and Business Intelligence teams to ensure alignment and achieve marketing goals.
- Create and manage automated workflows within Marketo to streamline marketing processes.
- Analyze marketing campaign performance data and generate reports to identify areas for improvement.
- Participate in the development and implementation of new marketing initiatives.
- Stay up-to-date on the latest Marketo features and best practices. (Bonus points for Salesforce knowledge!)
Skills and knowledge you should possess:
- 2-3 years of experience working with Marketo.
- Strong understanding of Marketo functionalities, including database health, overall platform maintenance, and reporting.
- Experience with Salesforce data management (a plus, but not required).
- Proven ability to work independently and manage multiple projects simultaneously.
- Excellent analytical and problem-solving skills.
- Strong attention to detail and commitment to data accuracy.
- Excellent written and verbal communication skills.
- Experience working in a cross-functional team environment.
- Familiarity with SDR Operations (Sales Development Representative) a plus.
- A passion for marketing automation and technology.
Bonus points (nice skills to have, but not needed):
- 1 Years Experience in Marketo
About us:
Vimeo (NASDAQ:VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
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