What are the responsibilities and job description for the Marketing Director position at Vineyard Pediatric Dentistry and Orthodontics?
Overview
We are seeking a dynamic and strategic Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a blend of creativity and analytical skills, with a proven track record in developing successful marketing strategies. This role requires a strong understanding of various marketing channels, including digital advertising, email marketing, and product management. As the Director of Marketing, you will play a crucial role in shaping our brand's presence in the market and ensuring alignment with our business objectives.
Duties
- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive sales growth.
- Oversee advertising sales efforts, ensuring effective allocation of resources to maximize ROI.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Utilize analytics tools to measure campaign effectiveness and adjust strategies accordingly.
- Manage the marketing budget, ensuring efficient use of resources while achieving desired outcomes.
- Collaborate with cross-functional teams including sales, product management, and creative services to ensure cohesive messaging.
- Lead email marketing campaigns to engage customers and nurture leads through the sales funnel.
- Maintain and optimize the company website using WordPress to ensure an engaging user experience.
Experience
- Proven experience in a senior marketing role with a strong emphasis on digital marketing strategies.
- Demonstrated success in advertising sales and managing high-impact campaigns.
- Proficient in analytics tools such as Google Analytics to track performance metrics.
- Strong background in research methodologies for market analysis.
- Experience with budgeting processes and financial management within a marketing context.
- Familiarity with product management principles is preferred.
- Excellent communication skills with the ability to lead teams effectively.
If you are passionate about driving marketing success and have the skills necessary to excel in this role, we encourage you to apply. Join us in shaping the future of our brand!
Job Type: Part-time
Pay: $15.00 - $20.00 per hour
Expected hours: 15 – 30 per week
Schedule:
- Monday to Friday
- No weekends
Work Location: In person
Salary : $15 - $20
