Senior Director, Growth Marketing

Senior Director, Growth Marketing

About Us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US. 

vineyard vines was founded on a state of mind that Every day should feel this good. 

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.  

Our team is our family, and we'd never have grown to where we are today without them. 

We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about. 

Overview: 

vineyard vines is seeking a Senior Director of Growth Marketing to lead the strategy, execution, and optimization of all acquisition and retention marketing efforts. This role will drive customer growth, revenue, and efficiency across online and offline paid channels such as paid search, paid social, affiliate, direct, out of home and emerging media channels, while also ensuring seamless integration with CRM and lifecycle marketing. The ideal candidate is highly analytical, data-driven, and innovative, with a strong background in retail growth strategies, media buying, and performance optimization. This is a high-impact leadership role with the opportunity to shape vineyard vines’ growth strategy, drive measurable results, and expand the brand’s customer base across all performance marketing channels. 

Key Responsibilities: 

• Develop and implement a full-funnel strategy to drive customer acquisition, conversion, and retention. 
• Oversee all paid media channels including paid search (Google, Bing), paid social (Meta, TikTok, Pinterest), programmatic display, affiliate marketing, and CTV/digital video, linear TV, out of home and direct.
• Lead media planning and budget allocation to maximize ROAS, LTV, and new customer growth.
• Ensure a data-driven, test-and-learn approach to audience targeting, bidding strategies, creative performance, and attribution modeling.
• Partner with CRM & Retention Marketing to ensure seamless audience segmentation and maximize retention strategies across email, SMS, and loyalty programs.
• Work closely with Retail, E-commerce, Analytics, and Creative teams to optimize landing pages, conversion paths, and campaign messaging.
• Align performance marketing efforts with brand marketing and merchandising to support product launches, promotions, and seasonal campaigns.
• Own and manage the performance marketing budget, ensuring efficient spend and continuous optimization.
• Establish clear KPIs (ROAS, CAC, LTV, conversion rate, etc.) and implement A/B testing and multi-touch attribution models to refine targeting and messaging.
• Provide leadership with ongoing reports, insights, and recommendations to optimize media investments.
• Lead, mentor, and grow a team of performance marketers, media buyers, and agency partners.
• Foster a culture of data-driven decision-making, testing, and continuous learning.
• Identify new technologies, tools, and platforms to enhance performance marketing capabilities. 

What You Bring: 

• 10 years of experience in performance marketing, digital media, or growth marketing, preferably in e-commerce, retail, or fashion.
• Strong analytical skills with experience in Google Analytics, multi-touch attribution, and performance modeling.
• Proven success in scaling digital acquisition and improving retention strategies.
• Ability to balance short-term revenue goals with long-term brand-building initiatives.
• Strong leadership skills with experience managing teams and external agencies.
• Passion for digital innovation, emerging media, and testing new growth strategies.

Every-day Will Feel This Good Because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar