Digital Marketing Manager

About Us:

V/O Med Spa is one of the largest and fastest-growing medical spa organizations in the nation. We are committed to delivering exceptional experiences and results to our clients. As we continue to expand, we are looking for a dynamic and highly motivated individual to lead our marketing and sales efforts. This role will combine the responsibilities of a Marketing & Sales Leader with those of a Digital Marketing Manager, offering a unique opportunity to shape the future of our brand and drive our growth.

Who You Are:

You are proactive, assertive, and skilled at influencing and rallying others to achieve common goals. You thrive in competitive environments and excel at managing multiple tasks simultaneously, using your intuition and follow-through to get things done quickly and efficiently. Fast growth excites you, and you view change as a positive challenge. You are passionate about luxury, female-focused brands. 

Key Performance Indicators (KPIs):

• New Location Launch: Achieve 50% booking at location opening and 75% booking by the 3rd month post-opening.
• Membership Cross-Sell: Maintain 4x average visits per year per member across care plans.
• New Client Acquisition: Generate 30 new patient visits per week per location.

Responsibilities:

• Strategic Marketing: Develop, implement, and oversee marketing strategies that align with business objectives and enhance brand awareness.
• Digital Marketing Initiatives: Lead digital marketing efforts to support local business launches and ongoing growth.
• Campaign Management: Execute marketing campaigns across various channels, including social media, email, SEO/SEM, display advertising, and content marketing.
• PPC Advertising: Manage and optimize Meta ads, Google Ads, TikTok Ads, and other PPC campaigns to drive traffic and boost conversions.
• Performance Analysis: Monitor and analyze the effectiveness of HubSpot campaigns, report on key metrics, and recommend optimizations to improve ROI.
• Email/SMS Marketing: Develop and execute sms/email marketing campaigns to increase engagement and conversion rates.
• Website & SEO Management: Manage the company’s website, ensuring it is optimized for user experience and search engines, and direct local SEO efforts.
• Cross-Department Collaboration: Work closely with sales, finance, and operations teams to maintain consistency in branding and customer experience.
• Trend Analysis: Stay updated with the latest digital marketing trends, tools, and technologies, and recommend their implementation.
• Lead Generation: Develop and implement lead generation campaigns, effectively managing the lead funnel.
• AND MOST IMPORTANTLY: The candidate should be ready and able to build and manage a hybrid marketing team.

Position Requirements:

• Experience: 3 years in marketing roles such as Digital Marketing Manager, Brand Manager, Marketing Coordinator, Marketing Director, or similar positions.
• Education: BA/BS/MBA in Marketing, Business, Communications, or a related field.
• Skills: Strong knowledge of Google Analytics, Google Search Console, SEM, and other digital marketing tools.
• Personality: Competitive, system-oriented, and passionate about luxury brands, with a focus on female clientele.