Director, Brand Management

Location: Nashville-based hybrid position (1-2 days/week) preferred, will consider remote candidates; 20-30% travel may be required.

We are a fast-growing, innovative company that is revolutionizing global health.  We have a dynamic team that is passionate about improving the lives of people by delivering premium, healthy products through world-class research, innovation, and manufacturing. 

Position Summary:
Reporting to the Chief Marketing Officer, the Brand Management Director is responsible for developing and managing multiple consumer packaged goods brands across various categories and sales channels. This role works closely with marketing and cross-functional teams to lead the innovation process, from product concept to launch, and to implement strategic marketing activities, including advertising, promotions, business analysis, content development, and annual brand plans. The Director will define brand strategy and provide the CMO with actionable business recommendations based on consumer insights and financial data to contribute to the growth of the brands. This position will lead a team of 6.

Responsibilities:

• Brand Strategy & Marketing: Develop comprehensive brand plans and go-to-market strategies that align with data insights and meet brand objectives.
• Innovation Leadership: Lead new product development from ideation through launch, including white space identification, product concept development, and integrated marketing plans to achieve business and financial goals.
• Innovation Roadmaps: Create 3-year innovation calendars for brands and manage the innovation development process.
• Retail, Shopper & Category Insights: Partner with Sales and the Digital Marketing team to understand brand performance drivers, category trends, and white space opportunities for innovation.
• Trend Analysis & Insights: Identify market trends and consumer insights, providing actionable recommendations to guide business decisions.
• Data-Driven Decision Making: Analyze owned brand and competitive data on an ongoing basis, identifying growth opportunities and cost efficiencies.
• Marketing Budget Ownership: Manage the marketing budget, assist with Brand P&L management.
• Creative Collaboration: Partner with the Creative Team to design and implement artwork and packaging for new products.
• Marketing Calendar and Content Strategy: Own and develop the Marketing Calendar with input from cross functional marketing partners and external agencies. Work with the Digital Marketing Team Manager to ensure monthly content calendar is on message and strategy.
• Agency & Communication Management: Oversee the creation of communication briefs for marketing campaigns, product launches, and promotional activities, collaborating with agencies and internal teams.

Skills and Qualifications:

• Education: Bachelor's degree in Marketing or related field (preferred); MBA a plus.
• Experience: 8-10 years of related experience in CPG brand management, preferably with personal care and/or wellness brands.
• Industry Knowledge: Strong understanding of the CPG space, including competitive strategies, marketing trends, consumer research, and industry best practices.
• KPI-Driven: Ability to measure and report business performance, assess the success of marketing campaigns, and align strategies with goals.
• Consumer Mindset: Strong understanding of consumer insight driven strategies with the ability to guide the team and external partners in creating and optimizing marketing campaigns.
• Influence & Impact: Proven ability to influence decision-makers, pursue support for ideas, and achieve win-win outcomes in complex situations.
• Data-Driven & Consumer-Focused: Leverage analytics to drive strategic recommendations and business growth.
• Project Management: Develop marketing plans, coordinate projects, manage team activities, and meet deadlines within budget.
• Multitasking & Organization: Effectively manage and organize multiple projects at once while ensuring seamless execution.
• Strategic Thinking: Ability to think both strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative.
• Communication & Presentation Skills: Exceptional presentation skills, able to communicate effectively at all organizational levels, with the ability to present information clearly to diverse audiences.
• Technical Skills: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus).
• Analytical & Reporting: Capable of reading, analyzing, and interpreting business data, including reports, periodicals, and technical documents.
• Initiative: Demonstrate a proactive approach, taking on additional responsibilities and embracing opportunities for growth and development.
• Planning & Organization: Prioritize and organize tasks effectively, ensuring timely completion and resource allocation.

People Management & Leadership:

• Team Leadership: Manage a team of 6, overseeing hiring, training, performance evaluations, and resolving people issues.
• Supervisory Responsibilities: Delegate work, set goals, and provide direction, ensuring team alignment with organizational objectives.
• Employee Development: Foster team development, encourage self-improvement, and promote a collaborative working environment.

PHYSICAL DEMANDS / WORK ENVIRONMENT:

• Must be able to sit/stand for 8 hours
• Walking, bending, light lifting to 25 lbs

COMPENSATION BENEFITS

• Base salary bonus based on company and personal performance
• Medical, Dental, Vision and Supplement insurance programs with company assistance
• 401(k) with company match
• Paid Time off, Paid Holidays