What are the responsibilities and job description for the Marketing Manager position at Virginia Abrasives Corporation?
Job Summary :
To coordinate all marketing activities necessary to satisfy the business objectives of Virginia Abrasives Corporation through participation in the planning, development, implementation and monitoring of VAC’s strategic marketing plans and communication efforts.
Essential Job Duties and Responsibilities : (Additional duties may be assigned)
- Coordinate all communications and promotion efforts to include, but not limited to : cataloging, line sheets, direct mail, trade journal magazine advertisements, web site, point of sale displays, packaging labels, packaging design and printing, product identification, social media
- Planning, implementation and tracking of promotional activities aimed at customer retention, increasing sales to existing accounts and acquisition of new accounts
- Coordinate relationship with advertising / PR agency as well as promotional item vendors
- Manage the company’s web site through its Content Manager system
- Planning, implementation, supervision and follow up from trade shows / exhibitions
- Support inside and outside sales team with promotions, point of purchase items, literature, electronic communications and solicitations
- Provides sales leads to the sales team
- Plans, implements, manages and reports against VAC’s annual market budget
- Writes and issues press releases
- Responsible for VAC’s social media marketing
- Create and execute email marketing campaigns
- Create and execute text / SMS marketing campaigns
- Create and manage product videos on the company’s Youtube channel or other online presences
- Management of Amazon Sales including :
o Inventory Maintenance
o Sales Reporting
o Arrangement of Shipping of all Amazon Orders
Must have Bachelors degree or equivalent work experience and at least 3 years experience in a similar role.
