Assistant Director of Events

All full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU’s benefits here.

Massey Comprehensive Cancer Center Mission

To improve the lives of all Virginians by delivering cutting-edge cancer care through patient-centered prevention and treatment; high-impact, innovative research; community input and engagement; and education and training of the next generation of researchers and healthcare professionals.

VCU is committed to hiring veterans! VCU will include a veteran’s period(s) of military service in the calculation of their annual leave accrual rate. This may provide veterans with an increased leave accrual!

Assistant Director of Events

We are seeking an innovative and detail-oriented Assistant Director of Events to join our dynamic Events Team. Reporting to the Director of Events, this role offers the opportunity to shape Massey’s presence at national, regional, and local trade shows and exhibitions while driving strategic sponsorships and partnerships. As a key contributor, you’ll oversee planning, execution, and evaluation while collaborating with internal stakeholders and external vendors to deliver exceptional results.

Key Responsibilities

Event Management

• Develop and execute project plans for all trade show components, including logistics, setup, and post reporting.
• Lead the planning and oversight of Massey’s trade show booths, sponsorships, and partnerships.
• Serve as the primary on-site contact for trade show booths, sponsorships, and partnerships. ensuring seamless setup, execution, and teardown.

Collaboration & Communication

• Partner with internal teams to align event strategies with business objectives.
• Collaborate with vendors to design booth layouts
• Conduct pre- and post-event meetings to establish goals, review outcomes, and identify areas for improvement.

Budget & Vendor Management

• Develop and track budgets, ensuring cost-effective solutions and adherence to financial guidelines.
• Evaluate and manage vendor partnerships to ensure quality service delivery.

Marketing & Promotion

• Work with the marketing team to drive booth traffic and align event content with brand messaging.
• Promote trade shows and sponsorships to enhance Massey’s visibility and impact.

Evaluation & Reporting

• Analyze event performance, including lead generation and ROI, to inform future strategies.
• Establish and track KPIs to measure year-over-year improvements.

Qualifications

• Bachelor’s degree in hospitality management or a related field (or equivalent experience).
• 5 years of experience in event or meeting management, with expertise in trade show and sponsorship management.
• Preferred certification: Certified Meeting Professional (CMP).
• Proven ability to manage complex budgets, and tight deadlines.
• Strong project management, communication, and organizational skills.
• Experience with data analysis and KPI reporting.

Travel & Work Arrangement

• Travel required: Up to 35%, including evenings and weekends.
• Hybrid work environment available.

Virginia Commonwealth University is an equal opportunity, affirmative action university providing access to education and employment without regard to race, color, religion, national origin, age, sex, political affiliation, veteran status, genetic information, sexual orientation, gender identity, gender expression, or disability.

Massey Cancer Center
Masseyhr@vcu.edu