What are the responsibilities and job description for the Ads Specialist for a Marketing Company in the US (Home Based Part Time) position at Virtual Coworker?
• Plan, launch, and manage high-performing ad campaigns across Meta platforms (Facebook & Instagram)
• Analyze campaign data and optimize for key performance indicators (KPIs) such as CTR, ROAS, and conversions
• Conduct audience research and implement advanced targeting strategies to reach ideal customer profiles
• Write or collaborate on compelling ad copy and creatives that drive engagement and conversions
• Monitor daily performance and adjust campaigns based on real-time insights and results
• Report campaign performance with clear, actionable insights for stakeholders or clients
• Collaborate with internal teams (design, content, strategy) to align ad campaigns with overall marketing goals
