What are the responsibilities and job description for the Digital Communications Manager position at Virtual Veterans Communities?

Digital Communications Manager for the Office of Military and Veterans' Services at Fordham University

Are you committed to helping veterans have the very best possible higher education experience? This might be the perfect opportunity for you!

Who we Are

Virtual Veterans Communities (VVC) supports and connects veterans and military families through communities and services designed to assist them in pursuing higher education, advancing their skills, and transitioning into the civilian workforce.

Mission Statement :

Transforming the educational journeys of military-affiliated students to further their lives of commitment and service .

Who we Need

VVC seeks a communications lead to tell the story and promote the Office of Military and Veterans’ Services (OMVS) at Fordham University. In this role, you will :

Develop and execute content marketing strategies, including planning, creation, and distribution of relevant, engaging content to attract and retain military-affiliated student target audience
Create and maintain a public website (microsite)
Maintain an SEO-focused blog feed that helps drive organic reach
Create and maintain energetic digital community spaces on social media like Facebook, Instagram, and LinkedIn based on social media marketing best practices and engagement strategy
Promote, repurpose and measure all content marketing efforts
Secure necessary subscriptions to media tools and cloud-based applications to provide the services outlined above
Create and optimize content assets (e.g., articles, videos, infographics) and manage their promotion across multiple platforms, ensuring alignment with marketing objectives and measuring performance to make data-driven adjustments
Work in collaboration with the marketing manager to support communications efforts
Produce creative assets for, host, and coordinate on-campus and digital events
Host informative webinars & information sessions to support marketing, enrollment, and student success efforts
Write, edit, and publish a monthly military student newsletter
Work with contracted partners to publish an Annual Report
Collaborate with team members within OMVS and with staff / faculty at Fordham University across all functions to ensure a seamless approach to supporting students
Leverage analytics and assess the latest trends to enhance & develop the growth of the student veteran community with an approach anchored in continuous improvement & innovation
Report systematically on your work and its results
Report to the Director of Military & Veteran Higher Education Engagement & Transition at Fordham University

Requirements

Significant experience as a communications manager, content marketer, digital community manager, and / or social media manager

Demonstrated creativity and editorial expertise

Ability to prepare and execute a strategy as part of a distributed team

Experience leveraging major social network platforms like Facebook, Instagram, LinkedIn and video-dominant platforms

Mission-minded commitment to veterans and their families

Demonstrated strength in writing and comfort with public speaking

Ability to interpret website traffic and social media engagement metrics and utilize findings to drive ongoing improvements

Ability to work in the U.S.

Flexibility to work some evenings when classes are in session

Preferred Knowledge, Skills and Abilities

Prior military service and / or demonstrated service to the military community in a communications capacity

Experience working within a university context, in particular, familiarity with Fordham University and its associated colleges

Bachelor’s degree in communications and / or marketing or relevant work experience

Familiarity with Slack, Microsoft Teams and / or similar communication and scheduling platforms

Familiarity with content management systems like WordPress and Squarespace

Location

Hybrid : in person & remote-work

Some travel to military installations and other military-connected locations in the surrounding regional area is likely

Salary

105,000 - $115,00

Why join VVC?

VVC is a thriving organization, purpose-built to serve veterans and their family members who are attending universities and making a transition to civilian employment

Work alongside dedicated, talented team members who want you to succeed

Competitive pay and benefits

Other important Details

While employed by VVC, this position reports directly to the Director of Military & Veteran Higher Education Engagement & Transition at Fordham University

VVC is a proud member of the Department of Defense's Military Spouse Employment Partnership and a participant in the Hiring Our Heroes #DiscoverTheTalent initiative, which supports military spouse employment

VVC is a distributed organization with team members as far away as New Zealand

VVC is an equal-opportunity employer

Salary : $105,000

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