What are the responsibilities and job description for the Marketing Manager position at Virtual Veterans Communities?

Marketing Manager for the Office of Military and Veterans’ Services

Are you committed to helping military students find the right university and make the most of their experience once they have arrived? If so, this might be the role for you!

Who We Are

Virtual Veterans Communities builds and hosts communities and services for veterans who are going back to college and upskilling for the civilian workforce.

Mission Statement :

Transforming the educational journeys of military-affiliated students to further their lives of commitment and service.

Who we Need

VVC seeks an experienced Marketing Manager who will play a critical role in driving Fordham University’s recruitment efforts, with a particular focus on attracting and engaging military-connected students, including veterans, active-duty service members, and military families. The successful candidate will work to enhance The Office of Military and Veterans’ Services (OMVS) visibility and branding while creating compelling content and strategic campaigns to recruit new military students, fostering their success, and supporting their journey through higher education.

Summary of Duties

Develop and implement marketing and communications strategies focused on recruiting military-connected students, ensuring alignment with the Fordham’s enrollment goals.
Develop and maintain relationships with key staff at various military installations, coordinating ad placement logistics, merchandise replenishment, event logistics and updates / maintenance as required
Lead digital marketing campaigns specifically designed to reach military students, utilizing platforms such as social media, Google Ads, and targeted email marketing to increase visibility and drive recruitment
Build landing pages and implement web traffic tracking for all relevant campaigns
Manage and grow the university’s social media presence for veterans and dependents, creating engaging content that speaks directly to military audiences and promotes military student programs
Track and measure the success of military recruitment campaigns and communication initiatives, providing regular reports to leadership on progress, outcomes, and areas for improvement
Use data-driven insights to refine messaging, identify new opportunities, and adjust strategies to effectively reach military-connected students
Create engaging and relevant content and graphics to be used in paid and organic marketing efforts
Work collaboratively with Fordham’s existing marketing and communications and enrollment teams
Carefully manage and maintain budgets for all of the above

Requirements

Significant experience doing digital marketing, digital communications, and affiliated work

Experience working with personnel on military installations, ideally in communications

Experience collaborating with departmental and cross-functional colleagues in a range of university settings

Proficient skills and working knowledge of cloud-based and computer software systems including word processing, spreadsheets, presentation, and team communication applications

Ability to work in the U.S.

Bachelor’s degree required

Direct connection to the military strongly preferred

Salary

80,000 - $90,000

Location

Hybrid

Some travel to military installations and other military-connected locations in the surrounding regional area is likely

Why join VVC?

VVC is a thriving organization, purpose-built to serve veterans and their family members who are attending universities and making a transition to civilian employment

Work alongside dedicated, talented team members who want you to succeed

VVC clients sign multi-year contracts, so it’s lower risk for everyone on the team

Competitive pay and benefits

Other important Details

While employed by VVC, this position reports directly to the Director of Military & Veteran Higher Education Engagement & Transition at Fordham University

VVC is a proud member of the Department of Defense's Military Spouse Employment Partnership and a participant in the Hiring Our Heroes #DiscoverTheTalent initiative, which supports military spouse employment.

VVC is a distributed organization. We have team members as far away as New Zealand

VVC is an equal opportunity employer

Salary : $80,000 - $90,000

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