What are the responsibilities and job description for the Digital Marketing Coordinator position at VirtualVocations?
A company is looking for a Digital Marketing Coordinator to support email, website, and digital advertising initiatives.Key ResponsibilitiesDevelop and execute targeted email marketing strategies to promote solutions and drive engagementAssist with website updates, including creating landing pages and optimizing content for SEOAnalyze email performance metrics and generate actionable insights to improve campaign effectivenessRequired Qualifications2-5 years of marketing experience, specifically in email marketingComprehensive knowledge of B2B omnichannel marketing tacticsExperience with Marketo or similar marketing automation toolsFamiliarity with Salesforce and project management tools like Asana is preferredExperience with WordPress and understanding of SEO is preferred but not required