What are the responsibilities and job description for the Digital Marketing Director position at VirtualVocations?
A company is looking for a Digital Marketing Director to oversee and enhance digital marketing strategies.Key ResponsibilitiesEstablish and manage data analytics for demand generation programs and budget monitoringOversee SEO strategies and manage PPC and Programmatic marketing alongside agenciesAnalyze site traffic and user behavior to identify insights and opportunities for improvementRequired QualificationsBachelor's degree in marketing or a related field5 or more years of experience in SEO and Paid Media strategy and executionTechnical knowledge of HTML, CSS, and JavaScript as it relates to website managementExperience with enterprise CMS and marketing automation toolsFamiliarity with keyword research and web analytics tools
