What are the responsibilities and job description for the Digital Marketing Strategist position at VirtualVocations?
A company is looking for a Content and Digital Marketing Strategist responsible for developing and executing marketing programs to enhance awareness and lead generation.Key ResponsibilitiesDevelop and optimize campaign and enablement assets for sales and marketingManage earned, owned, and paid media channels to promote key messagesUtilize web and digital analytics to improve campaign performance and customer journeysRequired QualificationsExperience in digital marketing and content strategyProficiency in analytics tools such as Google Analytics and HubSpotKnowledge of SEO / SEM best practicesAbility to collaborate with cross-functional teams including marketing and salesDemonstrated experience in creating marketing assets and campaigns