What are the responsibilities and job description for the Marketing Director position at VirtualVocations?
A company is looking for a Director of Marketing to enhance brand visibility and drive lead generation through strategic marketing initiatives.Key ResponsibilitiesDevelop and implement comprehensive marketing strategies to drive brand awareness and lead generation in the BPO / CX spaceOversee the planning, execution, and management of local marketing campaigns and initiativesWork closely with sales teams to align marketing strategies with sales objectives and provide support with sales materialsRequired QualificationsA Bachelor Degree in Communications, Marketing, Journalism or other business-related degree8-12 years of experience in marketing, with a focus on field marketing, preferably in the BPO industryProven experience in a leadership role with strong team management skillsStrong understanding of marketing principles and campaign managementProficiency in marketing tools and software
