What are the responsibilities and job description for the Product Marketer position at VirtualVocations?
A company is looking for a Product Marketer to drive its go-to-market strategy and product positioning.Key ResponsibilitiesLead the development and execution of comprehensive go-to-market strategies, including product launches and market positioningCollaborate with product and sales teams to create compelling messaging and content that resonates with target manufacturing professionalsConduct market research to gather customer insights and drive demand generation campaignsRequired QualificationsBA / BS required, preferably in Engineering or Marketing3-5 years of experience in product marketing at a B2B SaaS company, ideally in manufacturing or data visualizationProven track record of successful product launches and go-to-market strategiesStrong understanding of the manufacturing industry and its key stakeholdersFamiliarity with marketing automation tools and CRM systems
