What are the responsibilities and job description for the Senior PPC Media Buyer position at VirtualVocations?
A company is looking for a Senior PPC Media Buyer.Key ResponsibilitiesPlan, set up, optimize, and scale new ad campaignsAnalyze campaigns, ROI results, and devise strategies for improvementGenerate ideas for new creatives and run A / B tests to enhance conversion ratesRequired Qualifications3 years of hands-on experience with Google Ads / BingExperience in gambling / betting (black hat)Ability to work with large advertising budgetsFamiliarity with marketing tools such as Keitaro and VoluumDeep understanding of PPC advertising principles and media strategies