Senior Director Digital Experience UX Optimization

As the Senior Director of Digital Experiences UX & Optimization you will lead the creative vision and user experience strategy for Visa.com Visa mobile applications and other digital properties. Your role will be instrumental in driving the design and innovation efforts that shape the future of Visas digital landscape ensuring all user interactions are intuitive engaging and in line with Visas brand and business objectives. You will oversee and build a team of designers researchers data scientists and innovators to create a cohesive and forwardthinking and datadriven digital experience.

In the nearterm this individual will oversee a highly strategic effort to reimagine the current Visa.com digital ecosystem and evolve it into a customerobsessed personalized experience that complements sales motions and delivers targeted customer experiences that drive commercial outcomes. This team member will also support the development of an advanced digital analytics practice to identify and report on meaningful performance metrics across Visas digital properties and infuse an experimentation mindset into our digital practice to foster innovation.

As a key member of the Digital Experiences & Capabilities (DXC) leadership team the selected candidate will partner closely with MarTech Data and Operations counterparts on the team as well as partner crossfunctional with key leaders across Global Marketing (Product / B2B Marketing Global Brand Strategy & Development Content Sponsorships Insights & Analytics) and crossfunctional teams including Technology Communications Talent Acquisition Product Legal and Sourcing. To drive relevance worldwide this individual will also partner with Digital team members across all regional marketing teams to capture regional requirements and deliver a global platform that services needs worldwide.

This position will report into the Visa President Digital Experiences & Capabilities.

Responsibilities

User Experience (UX) Strategy

Develop and execute a comprehensive UX strategy across Visa.com Visa Apps and other digital properties.

Conduct user research and usability studies to inform design decisions.

Ensure all digital experiences are usercentric and meet accessibility standards.

Design Leadership

Lead the design team in creating innovative highquality digital experiences.

Oversee the visual design interaction design and information architecture for all digital products.

Ensure design consistency and brand alignment across all digital touchpoints.

Editorial Strategy

Establish an editorial vision and principles for Visas digital properties.

Partner with Marketing functions (including Brand and Product / B2B) and Communications to manage crossfunctional editorial calendar of digital content that is aligned with corporate and regional priorities.

Innovation and Emerging Technologies

Identify and integrate emerging technologies and trends into Visas digital experiences.

Foster a culture of innovation within the design team.

Collaborate with internal and external partners to explore new design possibilities.

Collaboration and CrossFunctional Leadership

Work closely with Marketing Technology Product and Regional teams to ensure alignment with business goals.

Lead a highperforming team providing mentorship and guidance on industry best practices.

Influence senior leadership by presenting strategic recommendations and design innovations.

Governance and Best Practices

Establish governance frameworks for design initiatives.

Develop and maintain design guidelines and best practices.

Drive enablement and training programs for internal teams.

Metrics and Performance

Define and monitor key performance indicators (KPIs) for user experience and design.

Use data and analytics to continuously improve digital experiences.

Report on UX and design performance to senior leadership.

Collaboration and Leadership

Work closely with Marketing Technology and Regional leaders.

Lead a highperforming team providing mentorship and guidance and industry best practices.

Influence senior leadership by presenting strategic recommendations.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 23 set days a week (determined by leadership / site) with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications : Basic Qualifications

12 or more years of work experience with a Bachelors Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters / MBA / JD / MD) or a minimum of 5 years of work experience with a PhD

Prior work experience in digital experience leadership and transformation .

Preferred Qualifications

15 or more years of experience with a Bachelors Degree or 12 years of

experience with an Advanced Degree (e.g. Masters MBA JD or MD) PhD with

9 years of experience

Prior relevant experience leading a largescale digital transformation effort

including proven expertise in UI / UX web content and design analytics and

change management. Track record of success in developing and

implementing successful digital marketing campaigns and transformation.

Indepth understanding of Card / Payments Marketing fundamentals.

Strong digital acumen outcomesdriven and ability to use data to prove what

is or isntworking.

Demonstrated ability to structure manage and coordinate complex cross

enterprise projects and processes with multiple stakeholders and execute on a

strategy to drive action. Comfortable operating in white space.

Global sensibilities and empathetic outlook to work well with other markets

and cultures around the world.

A strong public speaker comfortable and poised in front of large groups with

the ability to clearly communicate compelling messages up down and across

the organization.

Advanced level of Excel Word Outlook PowerPoint and Design tools (e.g.

Figma)

Ability to work effectively in a fastpaced dynamic environment.

Extremely organized with quick follow through and a bias towards action.

Strong working relationships with and management of external agency

partners.

Additional Information :

Work Hours : Varies upon the needs of the department.

Travel Requirements : This position requires travel 510% of the time.

Mental / Physical Requirements : This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 200000.00 to 275000.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on jobrelated factors which may include knowledge skills experience and location. In addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA / HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work : Employment Type :

Fulltime

Salary : $200,000 - $275,000