What are the responsibilities and job description for the Head of Brand Marketing position at Vision Express?

Role overview

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Vision Express are on the lookout for a strategic and results-driven Head of Brand Marketing to lead our brand initiatives and drive impactful marketing campaigns. This position, based at our Support Office in Nottingham, offers a significant opportunity to shape our brand presence in the marketplace.

Who are we?

We are Vision Express - with over 550 stores across the UK and Ireland, we have something for everyone. Whether you want to work in a busy city centre flagship, a smaller village store or in one of our coastal locations, we're sure we will have the perfect solution for you!

Did you know, we are also part of the EssilorLuxottica family? EssilorLuxottica is the global leader in the design, manufacture and distribution of lenses, frames and sunglasses! We are home to the most loved and widely-recognised vision care and eyewear brands in the world. Their priority eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands.

Who is the perfect candidate?

Proven experience in developing and executing 360-degree marketing campaigns and managing media agency relationships.
Strong commercial acumen coupled with excellent people management skills.
A strategic thinker with outstanding project management and communication abilities.
Strong clinical and commercial awareness, with a proven ability to balance clinical excellence with business objectives.
Experienced at building out brand propositions that drive improved brand awareness and consideration, as well as bottom line commercials.
Experienced at influencing multiple teams to work together to deliver effective campaigns.
Experienced at interrogating consumer insight and making data led decisions.
Good PR and Social Media knowledge.
A track record in delivering high impact creative (including print, digital assets and TV).
Strong agency management experience.

Key Responsibilities :

Develop and enhance a distinctive brand proposition that emotionally connects with consumers and differentiates us from competitors.

The ideal candidate must be proactive and hands-on, actively engaging in the development and execution of brand marketing strategies to ensure successful implementation and measurable outcomes.

Lead the planning, development, and implementation of comprehensive marketing campaigns across various channels, including TV, radio, digital, social media, and PR.

Utilise customer insights to create targeted campaigns aimed at increasing conversion rates.

Collaborate with media agencies to develop an effective advertising strategy and a performance dashboard that measures media efficiency.

Oversee the creation of an annual all-channel content plan that directs brand communication for Vision Express and David Clulow.

Build and maintain strong relationships with key stakeholders, ensuring a customer-first approach across the organization.

Manage a budget of approximately £11.5m, ensuring efficiency and a demonstrable return on investment for all activities.

Benefits of working for Vision Express

Pension scheme

Life Assurance

Free eyewear annually with eligibility from day one of joining us!

Free parking for all Vision Express colleagues

Opportunities to get involved in the OneSight EssilorLuxottica Foundation

Discounts for friends and family

Employee Assistant Program offering confidential support and advice on everything from financial support to emotional support and everything in-between

33 days annual leave - increasing with your length of service, plus the opportunity to buy or sell holiday

Flexible health related benefits, such as; Health Cash plan, Additional Life cover, Critical Illness cover and Dental Plan

Opportunities to join a company wide community with peer to peer knowledge, sharing and collaborating through our internal channels

Flexible lifestyle benefits, such as; Gymflex, Dining Cards, Discounted Travel Insurance, Experience Days, and even discounted bicycles through our Cycle to Work Scheme

And so much more!

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