Outdoor Recreation Sales and Events Manager

PRINCIPLE DUTIES AND RESPONSIBLITIES:

-Manages meetings and conventions sales and/or market segment to achieve clearly defined performance goals and objectives.

-Responsible for identifying potential business within a market segment to generate detailed, accurate and qualified leads and follow-up as necessary to ensure customer needs are met, confirm business, and achieve definite room night performance measurement expectations.

-Serves as representative by attending and participating in industry related meetings, conventions, conferences, tradeshows and promotional events; conducts sales presentations to generate leads and definite room night business to the destination.

-Submits accurate and timely reports as directed by the Director of Sales including expense, pre/post trip, production, action plans, sales call plans and detailed account information.

-Prepares customized bid proposals and conducts bid presentations, develop and implement strategic sales activities, marketing initiatives and industry events; coordinates customer events, presentations, FAM trips and site inspections to/from assigned territory and/or market segment.

-Presents accurate information to potential customers regarding facilities including booking policies, meeting facilities rental, capacities and features and conducts tours of facilities.

-Maintains an accurate working knowledge of all hotels, attractions and services, both public and private, available in the area; develops and maintains a close working relationship with personnel from such facilities.

-Manages and researches all market segment accounts for the development and implementation of an effective prospecting process to qualify existing and identify new accounts

-Strategically plans and conducts site inspections to address the specific needs of each customer while highlighting area hotels, facilities, attractions and community.

-Diligently researches availability and uses all available resources to present compatible facilities and competitive rates; maintains consistent and timely response to all inquiries and probes to identify alternative and offer acceptable alternatives

-Participates in and serves as the representative of the city at industry conferences, trade shows and exhibits to promote the area as a meeting destination.

-Administers database sales software (Simpleview); produces and submits all market booking reports for statistics.

-Participates and leads the meetings, events, and activities, both internally and externally, as assigned.

-Serves as an Ambassador for the city including welcoming visitors, consistently checking on events to ensure all needs are met and further develop professional relationships and repeat business.

Marketing

-Assists with website updates and monthly newsletter

-Research and assembles market data to identify potential business

-Assists with producing and distributing annual report with meetings data and economic impacts

-Assist with researching advertising trends in meetings and conferences markets

Community

-Join service group or organization

SKILLS PREFERRED:

-College Degree

Perform other duties as may be assigned

-Knowledge of a cross-section of business disciplines, including sales, marketing, hospitality industry operations, financial and accounting systems, e-commerce, and business communications.

-Knowledge of standard office practices and procedures.

-Knowledge of computer filing, tracing and record-keeping systems.

-Knowledge of the hospitality/tourism industry.

-Skill in account management, direct sales, sales presentations (oral and written), and trade show exhibiting.

-Ability to conduct market research and analyze and interpret research findings.

-Ability to prepare bid proposals and conduct bid presentations.

-Ability to compile data and prepare numerical and statistical reports.

-Ability to communicate effectively, both written and orally, with individuals and groups.